In Todays world no digital marketing course can be complete without inclusion of AI. AI continues to grow as an integral part of any digital marketers career in India.
Understanding key metrics vis a vis search term report, auction insights, day and time data, demographics, device
Why MCC and how many accounts
How to structure your campaigns
keyword quality score optimisation
Bid adjustments for schedule, age, gender
Dynamic search ads (DSA) when , how and why
Dynamic keyword insertion (DKI), countdown ads
search Campaign creation using keyword planner
using keyword planner for forecasting and planning
Understanding keymetrics: impressions share for (search,display,video) , ideal CTR, reach metrics, conversion metrics
1.Programmatic advertisement across search, display and video campaigns
2.setting url tracking parameters – default and custom
A/B testing – bid strategies and audiences
1.Understanding concept of selectors
2. Button click tracking setup
1. Instagram business page
2. Instagram messenger and automation
3. Instagram ads through Facebook ads manager vs Instagram ads through Instagram App
Instagram Audience
Remarketing on Instagram
Targeting different ad formats on instagram
Understanding the online advertising ecosystem, adnetworks, publishers,ad servers, ad exchange servers
All tags implementation
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Complete indepth learning of google ads in our digital marketing course in pune.
Not just scratching facebook ads manager our digital marketing training in pune includes best practice for fb ads
Managing multiple social media pages needs social media maangement tool and our digital marketing course teaches you how to do it
Comprehensive digital marketing training on creating effective ad campaigns, targeting strategies, analytics, content optimization, and leveraging
Google Analytics 4 is essential for any digital marketing course in pune for advanced insights into user behavior, cross-platform tracking, predictive analytics helping in data-driven decisions, optimize campaigns, and marketing performance
Any digital marketing course In pune is incomplete without training deep insights into user behavior through session recordings, heatmaps, and event tracking.
Google Tag Manager is essential for any digital marketing course as it enables quick implementation of tracking codes, improves website performance, and enhances data accuracy for better marketing insights and decisions.
Justuno training learn conversion metrics, lead generation, AOV improvement, ROAS optimization, and personalizes online user interactions
Explore Sendinblue's role in our course for mastering email campaigns, automation, and elevating customer engagement strategies."
Learn to master display ad servers in our course, boosting digital marketing by optimizing ad placements for effective campaigns.
WordPress(content management tool) powers websites and blogs, used by millions globally for its user-friendly interface, flexibility, and customizable features.
YouTube channel marketing leverages video content for brand promotion, audience engagement, SEO enhancement, and monetization opportunities on a global platform
SEO research tools analyze keywords, track website performance, conduct competitor analysis, audit site health, and optimize content. You will be learning many such tools in our digital marketing course in pune .
"Learn SEO tools for visibility, keyword optimization, competition analysis, and performance tracking in digital marketing."
Competition mapping tools like Ahref's is a go-to tool in SEO, helping understand competitors, keywords, and boost website ranking for success."
New content creation tools like Chat GPT transforms digital marketing with advanced AI-powered interactions, optimizing customer engagement and content creation strategies." and you can learn this in our digital marketing course in Pune
"Unlock the Power of WhatsApp Marketing Strategies in our Comprehensive Digital Marketing Course - Drive Engagement, Growth, and Results!"
Become a Canva expert and learn in our Digital Marketing course to unleash visual creativity, craft compelling content, and ace brand communication strategies.
Use social listening tools like social searcher , Awario for insights and create curated content that connects well in successful digital marketing strategies.
LinkedIn Platform is widely used for B2B marketing to build professional networks, nurture connections, and expand business opportunities effectively.
In our course, harness the power of Twitter for engaging audiences, building relationships, and driving impactful digital marketing.
AI content tools like lumen 5 elevate digital marketing via efficiency, personalization, data insights, SEO optimization, consistency, and multichannel adaptation capabilities.
"Utilize Elementor's robust features for website creation and optimization in our comprehensive digital marketing course for practical skill-building."
Zoho SalesIQ is a real-time customer engagement and analytics platform that helps businesses track visitor activity, engage potential customers through live chat, and gain insights to improve sales strategies and customer service efficiency
In today's fiercely competitive global landscape, the need for digital marketers who can harness the power of data is poised to soar. The mastery of Google Tag Manager (GTM) implementation emerges as an essential skill that is indispensable for every digital marketer. Astonishingly, a staggering 80% of existing digital marketers currently lack proficiency in this critical area. At our digital marketing course in Koregaon Park, we take great pride in setting ourselves apart as one of the rare programs that provides thorough training in GTM implementation for both GA4 and Universal Analytics.
In the realm of data-driven marketing, effective data collection is paramount for optimizing marketing strategies and personalizing sales narratives. A crucial aspect of data integration involves implementing URL tracking techniques. In our digital marketing course in Koregaon Park, we offer comprehensive training in URL tracking that goes beyond the practices adopted by 70% of digital marketers.
A comprehensive digital marketing course should equip marketers with the essential skill of leveraging programmatic advertising across diverse marketing platforms. As managing multiple campaigns in real time can be challenging, programmatic advertising offers a solution. It is a must-have skill for any digital marketer, enabling efficient campaign management and optimization across various platforms.
In the face of intense competition, businesses are constantly seeking innovative methods to convert customers effectively. Consequently, Conversion Rate Optimization (CRO) has gained immense importance. Whether through discounts, cashback offers, coupons, free trials, free downloads, loyalty points, FOMO tactics, or live chat engagement, CRO plays a pivotal role in driving conversions. Our digital marketing course in Koregaon Park dedicates focused training to equip you with strategic CRO implementation skills, utilizing powerful tools such as Justuno and Live chat.








FREE DIGITAL MARKETING CERTIFICATIONS YOU WANTED TO KNOW
We train on digital marketing,something which is upgraded every single day of technology changing landscape. We want our digital marketers to get into the groove of self exploring things rather being spoonfed. With an option to attain as many digital marketing batches in Pune or Mumbai, access to trainers for doubt resolution, access to attain live and recorded sessions through our app and web interface (lipsindiaonline.com), we believe , will surely help stay updated. Check Out
Right from accessing server cpanel to install wordpress, to website creation to running campaigns to real data analysis, The entire digital marketing course at LIPSINDIA is built around real time implemenation. Every student gets to create live Google adwords camapign, LIPSINDIA Social media campaigns are created by students in classroom. All our digital marketing students have an access to live Google Search Console and Google Analytics data. Our Digital marketing students have an access to Paid content creation platforms and Paid SEO Tools
At LIPSINDIA we preach what we believe, a student from a brand does not entitle us to use their logo nor a student placed at any of these brands allow us to use their logo unless specifically allowed by the brand. While our students work with the best of agencies in india including the likes of iprospect, watmedia, bcwebwise, reachlocal, to telecom players like vodafone, Idea celular, reliance, Tata, to Financial players like HDFC securities, Angel Broking, Reliance, Bajaj to IT players like Infosys, Wipro, Zensar, Cybage, suma soft to real estate players like Kumar Properties, ABIL, Paranjape, Mont Vert, Siddhi Vinayak Group, DSK, windsor etc, to hospitality like Rhythm, Park Central to Media guys from Sheemaroo, UTV, Sakal, Namrata ads, to startups like interview mocha, extraaedge, dreamwallet to so many other business. We do not boast of providing the best of resources for all. We Practise WeEthicalBeEthical. This is what you learn and what you implement.
Incorporating AI tools into your digital marketing skills isn’t just about today—it’s about securing your success for tomorrow. Here’s how:
Delve Deeper: With AI, you’ll understand your audience on a whole new level, refining your strategies for maximum impact.
Work Smarter: Let AI handle the repetitive tasks, freeing up your time for creativity and strategic planning.
Personalize Connections: AI tailors content and offers, strengthening your bond with your audience.
Stay Ahead: Predictive analytics powered by AI help you anticipate trends, keeping your campaigns ahead of the curve.
Stand Out: Mastering AI sets you apart, making you an invaluable asset in the fast-paced digital world.
By embracing AI alongside your digital marketing skills, you’re not just keeping pace—you’re leading the way into a future where innovation thrives.
visit https://lipsindia.com/digital-marketing-course-2024/ to know more about our AI powered Digital Marketing Course ..
Yes our students have option to pay fees in instalments, although onetime fee payment will have discount. To know the % discount on onetime payment contact Ms. Amrita on +917350787800
Handouts would become obsolete within 3 months. Our digital marketing students have an access to our online Learning Management system and have a lifetime access. The content is updated monthly and is prepared by anand kumar. The quality of content is unmatched compared to any other digital marketing course in Pune.
At LIPSINDIA we encourage our entrepreneur students to choose their own website as the learning platform. They are encourgaed to run all live learning campaigns for their own business. By the time they finish the course they have a handson learning experience of implementing digital marketing strategies for their own business.
The Future Of Marketing Is Digital Marketing, since things are moving digital and customers too. Hoever future of digital marketing looks a lot different than what it is today. In the current scenario most usiness are still learning to implement digital marketing. Once the learning is complete the focus would shift to improving efficiency and optimisation, real time customer communication. Hence the future of Digital Marketing Looks Different than what it’s now.
Hence at LIPSINDIA our digital marketing course in pune is a very forward looking course which not only prepares you for present but sets your foundation for future as well.
Our Pune-based digital marketing course boasts a comprehensive suite of 20+ tools spanning 14+ key areas of digital marketing operations. Unparalleled in Pune, no other course provides coverage of such an extensive toolset. Our course, specifically tailored for the Pune market, incorporates cutting-edge AI-powered digital marketing tools, including Chat GPT, Integrately, Moonvalley, Shopify, WooCommerce, Smartlook, and more. Explore these tools on our dedicated page in the tools section to gain insights into their functionalities. Elevate your digital marketing expertise with our industry-ready course in Pune.
Our 2024 Digital Marketing Course at LIPSINDIA Pune has been meticulously designed based on extensive analysis of real job openings in Indian cities. This specialized program aims to equip students with the most lucrative skills for the future. The curriculum covers essential areas such as E-commerce, Advanced Automation and Data Exchange, GA4 Analytics, Google Tag Manager, as well as cutting-edge topics like AI tools for content creation and AI for analysis and reporting. We take pride in offering a digital marketing course that stands out from others in Pune, ensuring students are well-prepared for the evolving landscape of the industry.
All the small Business Owners need to do Digital Marketing to generate new leads , So they either need to outsource it to agency , do on their own or have a team to do digital marketing . Agency is going to charge a handsome amount of money hence it better for a business owner to learn digital marketing on their own and implement themselves or via team …
You can gain Primary Knowledge about digital marketing refering to many videos in internet and youtube . there is lots of data available . But if you want to get detailed knowledge and hands on experience than you must join Digital Marketing Course somewhere .
In Pune, the salary for professionals with a digital marketing qualification can range from ₹2.5 to ₹5 lakhs per annum, depending on factors such as job role, experience, skills, and the organization. With increased experience and expertise, compensation can further improve.