Digital Marketing Course In Pune

At LIPSINDIA  you get to learn the most advanced Digital Marketing Course Content in Pune. Trained over 6000+ students in the last 6 years time, we take pride in producing a huge pool of successfull Digital Marketers in Pune and Mumbai. The most dynamically updated course content which is updated time to time. Founded and conceptualised by Team of IIT / IIM Alumni and industry experts, you could be rest assured of committment.


For all those who have attended any digital marketing course from any other training institute and have been unsatisfied with it, you can enroll with our program at 50% of the course fees or get a discount equivalent to your course fees ( which ever is lesser). You will need to carry your fees receipt to avail this offer.


The Most Detailed Digital Marketing Course In Pune - 100 Hrs Plus, Compare it Yourself

Web Introduction

  • Digital Marketing Overview
  • Understanding website structure- Domain, Sub Domains, Servers, Hosting, CMS, WordPress website creation, Web Pages Creation
  • Learnng basic html tags, Anchor, Images, Urls, Listing, Div, class

Google Adwords

  • Account creation, Billing methods and understanding the adwords structure
  • Understanding payment modes- PPC, CPM, CPA, CPL, and understanding marketing funnel
  • Campaign structuring ,Keyword research and identification,Landing page optimisation ,Ad format and ad copies adwords policies: Text format, Display format
  • Campaign Placement and targeting, Campaign Optimization: Geo-targeting , Bid Managements, time schedules ,Setting automated rule parameters
  • Targeted ads on Google display network,Dynamic Ads on search network, Remarketing techniques
  • Performance monitoring and Campaign tracking,impression shares, shared library and reports
  • Remarketing list for search Ads
  • Merchant center creation,Data feed creation,Merchant center adwords linking,Shopping ad creation.
  • Google Adwords Certification Assistance

SEO- On Page

  • Initial Site Analysis,Competition Analysis, Keyword Research, Keyword Density,Title/Description/Keyword/Other Meta Tags Development
  • Site (URL) Structure Analysis, Web Designing Basics, URL renaming/re-writing, Content Development Check,H1, H2, H3 Tags,Anchor Text
  • Existing Web Content Optimization, Image Optimization, Use of robots.txt, HTML Validation, Creation of XML/HTML/Text Sitemaps.
  • Understanding Cannibalisation, canonicalisation, International targeting, Multilingual targeting

SEO Off Page

  • Understanding links, anchors, follow nofollow
  • Google Mapping/Listing ,Press release news syndication,RSS (Really Simple Syndication) Local and regional search engine indexing
  • Forum Posting & Posting Free Classifieds,Yahoo Answer Link Building,
  • Article submissions, PR submissions, Guest Blogging, Commenting

Social Media

  • Facebook- Facebook for business, Opengraph, Page creation, content strategy, hashtags, facebook applications, paid advertisements, Remarketing, Analytics
  • Twitter- Understanding twitter for business, Page creation hashtags, discover, cards, strategies to add followers, Marketing and tools, Analytics. Paid campaign
  • Youtube- Channel creation, video promotion, increase viewership, annotations, cards.
  • Linkedin- Content strategies, paid promotion
  • Instagram- Content, Paid ads


  • Understanding how mail servers work
  • Understanding terms- Hard Bounce, Soft Bounce, Open rate, inbox , spam
  • Mail Chimp Introduction- Sending mail, use templates, landing pages, lead capturing, Mail Automation.
  • Inbound marketing concepts using mail services, customer bucket creation and content customisation

Ad Servers-Display

  • Understanding the online advertising ecosystem, adnetworks, publishers,ad servers, ad exchange servers
  • Ad server basics and installation. We train you on Openx (Revive)
  • Implementing display banner, understanding and implementing banner ad codes
  • Learning setting like geotargeting, frequency capping, pixel tracking, conversions
  • Identifying right publishers using tools : Alexa. Understanding how third party cookies work

Google Analytics And Tag Manager

  • Google Tag Manager set up.
  • Google analytics setup, understanding how google analytics.
  • Goal settings, creating channels, dimensions and metrics.
  • Understanding key metrics- pageviews, soucre, medium, bounce rate, segments, sessions.
  • Multi channel funnels, conversion sources, goal analysis, Understanding customer demographic and behavioural aspects.

Mobile Marketing

  • Mobile app promotions, Techniques to improve downloads and usage.
  • Understanding the world of missed calls
  • SMS marketing Campaigns
  • ASO(App store optimisation)

Social Media Analytics

  • social media metrics, real time customer targeting, sentiment analysis, competitor tracking, hootsuite

Video Optimisation

  • Creating youtube channel, Understanding annotations, cards, navigation within youtube channel, Increase Views, Increase search ranking
  • Linking to adwords Account
  • Promoting video ads on youtube, Formats,Cost ,targeting, Analytics

Affiliate Marketing

  • Affiliate Marketing: Understand affiliate network, Selling through affiliate channel, Revenue generation affiliate marketing.


  • Digital Marketing Course would be beneficial for – Fresher Graduates / Fresher Post Graduates / Final year marketing postgraduates who have not yet found a campus job.
  • Stuck in door to door sales job / Working professional / Entrepreneurs / business owners – intending to ride the growing job opportunities / business opportunities in internet marketing , digital marketing and social media. A must gain skill for Entrepreneurs, as it gives them enough understanding on their spend.


  • The duration of the digital marketing program is3-4 months depending on the batch you are a part of . Weekend batches typically take about 3.5 month and weekdays batches are about 3 months. 

CRO- Conversion Rate Optimisation

  • Conversion rate optimisation strategy
  • Conversion rate optimisation Tools.

Content Creation

  • Content Creation: Creating Infographics, Video creation tools, Comic strip creation, iamge creation. access to paid platforms

What You Get On Your Plate While You Learn Digital Marketing

You would be Mentored By IIT Alumni

Our chief mentor Anand Kumar, An IIT alumni with more than a decade of experience in Digital Marketing is the common trainer across branches and batches., He has mentored few thousands of digital marketers in Pune and Mumbai. A name that more than 70% of digital marketers in Pune would vouch for Knowledge, Unbiased guidance and thought leadership.

Paid Campaigns

Adwords spend and Facebook spend for for every group of three. Access to live Google Adwords data set. Assess To server space to create your own wordpress website and learn to implement.

Live-Paid Platforms Access

Live Google Analytics Data, Live Search Console data, Paid Mailchimp account access, Paid Infographics, Video, Openx Adserver

Exposure To Platforms

SEMrush, Kwfinder, Hootsuite, Trackur, Spyfu, Puschcrew (web push notification lifetime free for one login), App Annie , Justuno, smartlook,


Concurrent Batches Every Month
Students Per Month

Why LIPSINDIA Digital Marketing Course Is Different Than Any Other Programs?

  • The most exhaustive digital marketing content , with an exposure to real implementation and learning. All our students have an acces to real google analytics data, real adwords, webmaster tool data so that they get to know the real data. There isn't any institute which shares any such information to its student
  • Unlike other institute where trainers have just worked as agencies and have no clue on revenue side , At LIPSINDIA our digital marketing trainers having worked for real business have sufficient exposure to revenue side and hence carry the most unique exposure of what the industry expects.
  • Every digital marketing batch gets to create a real time live campaign on Google Adwords. No Other institute offers such kind of spend. This ensures our students have confidence in creating live adwords campaigns.
  • Learn it from Google Partners.
  • Our students have access to paid email platforms to learn email automation. While sending emailer through bulk mailing platforms is no great shakes, however email automation , driving sales through inbound marketing is the need of hour.
  • LIPSINDIA Facebook, Instagram and Twitter Ad campaigns are managed by students in the live classroom.
  • Once A Student Always a student. Our past Digital Marketing Students can attend any session at any of our branches ,with a prior information and availability of the seats. Ensuring they are in sync with whats new. They do not have to pay the fees again
  • Our Trainers support for any problems faced in real time stays with you always even after the completion of the course.
  • We practise Inbound Marketing for our acquisition. We would not bug you by constantly bugging you up by calls or emailers post your enquiry, we might call you just two times and leave the rest for you to decide.
  • We do not believe in simply adding bullet points to course content just for the heck of it. We go full deeper into what ever we train.

Digital Marketing Course In Pune Testimonials

I have recently completed Digital Marketing course with LIPSINDIA, Nalstop, Pune and it was amazing experience. Trainers are experienced, helpful and supportive. Technical knowledge along with live practical, live campaigns was the best part... I have learned different types of marketing and now I am able to think and start my own business.... Also I can say that now I became a good marketer. Thanks! (Source LIPS Pune Google Business Page )

- Moni Raju, Pune

Learning the online platform in a classroom format was the perfect combination of traditional meeting the new times. The course covered all the aspects of digital marketing in a very logical and practical manner. The experience added a feather to my skill cap. The course is insightful and covers every aspect of the digital world.(Source LIPSINDIA Pune Google Business Page)

- Deepa Yadav, Pune

Well, what to say about LIPS, best place to learn about Digital Marketing plus add on the tutors are so humble,cooperative all the time up for your help, they not only teach you the about the concepts related to Digital Marketing, they also guide you for Strategy building and concept building according to market trends,you truly get in depth knowledge about your course.Its total boon to be a student here the quality of knowledge you get plus by what amazing dedication you are guided is immensely commendable, lots and lots of thanks to whole LIPS team for such a lovely and beautiful learning journey. (Source LIPSINDIA Pune Google Business Page)

- Sunaina Dhumal, Pune

"When I joined this course , I had no idea about it but today after completion of this course, I am really excited to move forward .Especially thanks to Anand Sir(Director-Lips India) & Mr. Rohan Kannirwar who has really supported us since beginning.I would suggest to join LIPSINDIA if you want to explore your career in DIGITAL MARKETING!" (Source LIPSINDIA Pune Google Business Page)

- Sonali Deokar, Pune

I’ve had a wonderful experience at LIPSINDIA.It provides wide range of opportunities starting from organising campaigns to live projects and platform for getting into top notch companies. Moreover, learning from highly experienced faculties enhances the learning experience. It’s a one stop solution to shape the career! (Source LIPSINDIA Pune Google Business Page)

- Samarpan Sethi, Pune

Amazing experience, friendly environment, technical along with live practical experience was simply outstanding... Highly recommended.Place for anyone who want to learn digital marketing... cheers (Source LIPSINDIA Pune Google Business Page)

- Pawan Uniyal, Pune

I've had great experience in learning digital marketing from LIPSINDIA. Technical knowledge along with live practical projects was great. It's the best institute for every aspirant to learn Digital Marketing. With highly experienced faculty and student friendly atmosphere. Thank you so much! (Source LIPSINDIA Pune Google Business Page)

- Ashutosh Birle, Pune

It has been a wonderful experience learning Digital marketing @LIPSINDIA(Nalstop). Worked on live projects. Staff is very cooperative and friendly. I am very happy to be a part of LIPS. Thank u Anand sir and Akansha mam..(Source LIPS Pune Google Business Page )

- Asrar wavekar, Pune

I made the right decision to learn digital marketing at Lipsindia, faculty is well skilled and experienced, sessions are very interactive and practical knowledge is taught. Great learning Experience. Thank you Lipsindia.(Source LIPS Pune Google Business Page )

- Sangam Saple, Pune

Detailed training with the best faculty, Anand Sir and Viraj Sir taught me about me every detail in digital marekting which Opened a completely different world for me in the marketing field. Glad to study and make relations with LIPSINDIA..(Source LIPS Pune Google Business Page )

- Shreyansh Jain, Pune

LIPSINDIA is One of the best Institute for Digital Marketing. Faculty is very good. I'm very thankfull to Omkar sir for giving us good knowledge and practical sessions. I always recommend everyone who are interested in learning Digital marketing please prefer LIPSINDIA.(Source LIPS Pune Google Business Page )

- Manali Suryawanshi, Pune

Best Place to learn Digital Marketing, with experience staff you will get to learn each and every aspect of Digital Marketing from start to end. Really good place to learn Digital Marketing as I got Placed the next day of Completion of Course. Special Thanks to Anand Sir and Omkar Sir for their support and guidance.(Source LIPS Pune Google Business Page )

- Akshay Dani, Pune

Best Place to learn Digital Marketing, with experience staff you will get to learn each and every aspect of Digital Marketing from start to end. Really good place to learn Digital Marketing.(Source LIPS Pune Google Business Page )

- Shreya Mehta, Pune

It was nice learning experience with LIPS India. One of the best Institute for Digital Marketing. I recommend People who are interested in learning Digital marketing please prefer LIPS India.(Source LIPS Pune Google Business Page )

- Akshay kulkarni, Pune

LIPS India is one of the finest institute for Digital marketing , It is not only teaching student in depth about the concepts also make student to implement it practically . students are getting chance to implement concepts on ongoing live projects.(Source LIPS Pune Google Business Page )

- Sarika Mouraiyya, Pune

I joined as a naive and the faculty showed high level of patience to clear every miniscule doubt without being agitated. The best place to study digital marketing for beginners.(Source LIPS Pune Google Business Page )

- Vandana Singh , Pune

Best Place to learn Digital Marketing, with experience staff you will get to learn each and every aspect of Digital Marketing from start to end. Really good place to learn Digital Marketing as I got Placed the next day of Completion of Course. Special Thanks to Anand Sir and Omkar Sir for their support and guidance

- Akshay Dani, Pune

The learning experience is positive and exceptional.Right from the very first class, the concepts discussed were absolute to the point. Also discussing real-life case studies helped a great deal. I am able to use so many tools which I had no idea about.I think it is one complete holistic Digital Marketing course that can ever be.(Source LIPS Pune Google Business Page )

- Dhanashree Gawande, Pune

Not Just a Digital Marketing Course -We Have Nurtured 6000+ Career And Business In Pune And Mumbai

Our Awesome Digital Marketing Batches in Pune

Our Digital Marketing Course In Pune Starts

Weekdays Batch

Date Time (IST) City Location Price (GST included)
2018-12-04 03:00 PM - 05:00 PM Pune 47/2 ,Sankla Arcade , First floor ( opposite BSNL telephone exchange) Nal Stop , Karve Road, Pune Maharashtra 411004
27000 - 30000
2018-12-17 10:45 AM - 12:45 PM Pune 47/2 ,Sankla Arcade , First floor ( opposite BSNL telephone exchange) Nal Stop , Karve Road, Pune Maharashtra 411004
27000 - 30000
2018-12-18 07:00 PM - 09:00 PM Pune LIPSINDIA, above Intuition IT Labs B-3, Ragvilas Housing Society, Lane D, North Main Road, Koregaon Park, Pune Maharashtra 411001
27000 - 30000
2018-12-26 09:30 AM - 11:30 AM Pune 214, 2nd floor, B bulding, G-O SQUARE, Mankar Chowk, Wakad, Pune, Maharashtra 411057
27000 - 30000

Weekends Batch(Saturday and Sunday Only)

Date Time (IST) City Location Price (GST included)
2018-12-15 10:30 AM - 01:30 PM Pune 47/2 ,Sankla Arcade , First floor ( opposite BSNL telephone exchange) Nal Stop , Karve Road, Pune Maharashtra 411004
24000 - 26000
2019-01-13 09:30 AM - 02:30 PM Pune LIPSINDIA, above Intuition IT Labs B-3, Ragvilas Housing Society, Lane D, North Main Road, Koregaon Park, Pune Maharashtra 411001 ONLY SUNDAY

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Our Trainers

- Viraj waikar

7+ years of  experience in SEO, Adwords and Market Planning. Better understanding of current market strategies, adwords, SEO and google analytics. Previously worked with eVision Infotech.

- Anand Kumar

An IIT Roorkee alumni with a cumulative 16 years of experience in Ecommerce, Digital Marketing, Entrepreneur, marketing strategies and communication. Worked as Business Head For as an equity partner, set up e-commerce from scratch , worked on digital marketing campaign’s with country’s top ad agencies and FMHG brands like Revital, Saffola, Accuchek etc.

- Viren Patel

12+ years of Hands on experience in conceptualizing, Planning, Implementation and Execution of eCommerce & Digital Initiative with a focus on Maximizing ROI. High level of business acumen and experience in leading new initiatives in technology and go to market strategies. Have worked with organisations like TATA Interactive System, L10Nbridge Technologies and MEXUS education in the past, and is Google Analytics, Adwords, HootSuite and Inbound Certified Professional.

- Rohan Kannirwar

An IIT Roorkee Alumni with 5+ years experience in Digital Marketing Consulting, Entrepreneurship, and Marketing strategies. Worked with E-commerce, Education, Automobiles, Recruitment and successful growing companies like 

- Swapnil

7+ Years of combined work experience as an Engineer and a Digital Marketer. With Qualifications such as B.E and MBA, I have had opportunities to work for some well-established organizations such as Carwale, Nash Robotics and start-ups such as Aasaanjobs and Hunarr. Most recently worked as a Marketing Head for Olive Twig Infosolutions. Currently acting as a Consultant for startups such as Easy Wedding. 

- Chinar Samant

An MBA from IIM Lucknow, with 10+ years of experience across the Financial Services, FMCG, and Education industries and have Handled digital marketing budgets of INR 25 lacs+ per month. Worked with 4 early stage start-ups, 2 of which I co-founded. Last stint as Business Head with, India’s largest online marketplace for personal finance products and services.

- Rajesh Bharate

A result oriented professional & a great story-teller having more than 13+ years of rich & extensive experience with client-facing projects ideally in Digital Marketing Consulting. Expert in Search Engine Marketing, Social Media Marketing, Email Marketing, Marketing Automation and developing overall marketing strategies.

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FAQs. On Our Digital Marketing Course

How many modules Does LIPSINDIA cover in its digital marketing program.

    • We prefer to keep our training simple and jargonfree. There could defenitely be something that other digital marketing courses in pune would be missing if it takes 100 hrs for us to finish our entire content while others are between 60hrs to 80 hrs.
    • We prefer to call Google Ads rather than breaking it up into 8 or ten modules. eg. Search ads, Display ads, Remarketing ads, Intent ads, DSA, RLSA, Video Ads, Shopping ads, Conversion Attribution.
    • When it comes to social media learning we do not break Facebook, instagram,linkedin, twitter, youtube, Ads, content startegy  etc into different modules.
    • Digital Marketing Strategy, Social Media strategy, Content strategy are not modules ,thats the learning you have along with the platforms you are trained upon.
    • Thats the reason our content is more than 100 hrs

How many Digital Marketing certifications does this course cover.

  • The scope of learning covers all possible certifications. Post the completition of the course you should be able to certifiy your self for All Google certifications, Facebook, Hubspot etc.

Does LIPSINDIA provide any digital marketing material post completion of the course.

  • We train digital marketing,something which is upgraded every single day of technology changing landscape. We want our digital marketers to get into the groove of self exploring things rather being spoonfed. With an option to attain as many batches, access to trainers for doubt resolution, access to attain live and recorded sessions through our app and web interface, we believe , will surely help stay updated.

What are the chances of job placement post the digital marketing course at LIPSINDIA?

  • One sector which has been recruiting at a decent pace has been the digital media industry and with the riding wave every successful student at LIPSINDIA will have 100% opprotunity to get into jobs. Mumbai has already seen a growing demand of digital marketers and a host of our clients are from Mumbai. Pune has been catching up with the pace of mumbai as well. We have had top media agencies from Mumbai and Pune eyeing our students.LIPSINDIA Placements

Do we get to work on live projects?

  • The entire digital marketing training has been built around real  time implemenation. Every student gets to create live Google adwords camapign, LIPSINDIA social media campaigns are created by students in classroom. All our digital marketing students have an access to live Google Search Console and Google Analytics data.

Why Lavenir Digital Marketing Institute?

  • LIPSINDIA boasts of running one of the most comprehensive and detailed internet marketing course compared to all available digital marketing courses offered by other digital marketing institutes. Besides LIPSINDIA trainers are extremely qualified in terms of pedagogy and rich experience which reflects in every successful students from LIPSINDIA.

Unlike other institutes why does LIPSINDIA not have bigger brand Logos Of alumni and students placed

  • At LIPSINDIA we preach what we believe, a student from a brand does not entitle us to use their logo nor a student placed at any of these brands allow us to use their logo unless specifically allowed by the brand. While our students work with the best of agencies in india including the likes of iprospect, watmedia, bcwebwise, reachlocal, to telecom players like vodafone, Idea celular, reliance, Tata, to Financial players like HDFC securities, Angel Broking, Reliance, Bajaj to IT players like Infosys, Wipro, Zensar, Cybage, suma soft to real estate players like Kumar Properties, ABIL, Paranjape, Mont Vert, Siddhi Vinayak Group, DSK, windsor  etc, to hospitality like Rhythm, Park Central to Media guys from Sheemaroo, UTV, Sakal, Namrata ads, to startups like interview mocha, extraaedge, dreamwallet to so many other business. We do not boast of providing the best of resources for all. We Practise WeEthicalBeEthical. This is what you learn and what you implement.

What kind of exposure in strategy will i learn at LIPSINDIA Digital marketing Course ?

  • The biggest mistake a host of digital marketers do today is to try every 

    possible online tool without much thought on Goal, customer, existing 

    process, brand, sales cycle, etc and hence fail to deliver. The digital marketing 

    course at LIPSINDIA lays an extra emphasis on getting your approach right so 

    as to be a true marketing professional rather than being just one amongst the 

    many so called digital marketers.

What skills do i need to posses to learn digital marketing perfectly and shine as a digital marketer?

  • You should have a passion for marketing wherein words like brand, customer retention and behaviour, analysis, sales cycle, ROI etc should not be alien to you. To get the right essence of this digital marketing course you should have a decent command over language,penchant for latest in trends and quick learner.