Digital Marketing Course In Pune

At LIPSINDIA  you get to learn the most advanced Digital Marketing Content in Pune. Trained over 5000+ students in the last 6 years time, we take pride in producing a huge pool of successfull Digital Marketers in Pune and Mumbai. The most dynamically updated course content which is updated time to time. Founded and conceptualised by Team of IIT / IIM Alumni and industry experts, you could be rest assured of committment.


For all those who have attended any digital marketing course from any other training institute and have been unsatisfied with it, you can enroll with our program at 50% of the course fees or get a discount equivalent to your course fees ( which ever is lesser). You will need to carry your fees receipt to avail this offer.


The Most Detailed Digital Marketing Course Content In Pune - Compare it Yourself

Web Introduction

  • Digital Marketing Overview
  • Understanding website structure- Domain, Sub Domains, Servers, Hosting, CMS, WordPress website creation, Web Pages Creation
  • Learnng basic html tags, Anchor, Images, Urls, Listing, Div, class

Google Adwords

  • Account creation, Billing methods and understanding the adwords structure
  • Understanding payment modes- PPC, CPM, CPA, CPL, and understanding marketing funnel
  • Campaign structuring ,Keyword research and identification,Landing page optimisation ,Ad format and ad copies adwords policies: Text format, Display format
  • Campaign Placement and targeting, Campaign Optimization: Geo-targeting , Bid Managements, time schedules ,Setting automated rule parameters
  • Targeted ads on Google display network,Dynamic Ads on search network, Remarketing techniques
  • Performance monitoring and Campaign tracking,impression shares, shared library and reports
  • Remarketing list for search Ads
  • Merchant center creation,Data feed creation,Merchant center adwords linking,Shopping ad creation.
  • Google Adwords Certification Assistance

SEO- On Page

  • Initial Site Analysis,Competition Analysis, Keyword Research, Keyword Density,Title/Description/Keyword/Other Meta Tags Development
  • Site (URL) Structure Analysis, Web Designing Basics, URL renaming/re-writing, Content Development Check,H1, H2, H3 Tags,Anchor Text
  • Existing Web Content Optimization, Image Optimization, Use of robots.txt, HTML Validation, Creation of XML/HTML/Text Sitemaps.
  • Understanding Cannibalisation, canonicalisation, International targeting, Multilingual targeting

SEO Off Page

  • Understanding links, anchors, follow nofollow
  • Google Mapping/Listing ,Press release news syndication,RSS (Really Simple Syndication) Local and regional search engine indexing
  • Forum Posting & Posting Free Classifieds,Yahoo Answer Link Building,
  • Article submissions, PR submissions, Guest Blogging, Commenting

Social Media

  • Facebook- Facebook for business, Opengraph, Page creation, content strategy, hashtags, facebook applications, paid advertisements, Remarketing, Analytics
  • Twitter- Understanding twitter for business, Page creation hashtags, discover, cards, strategies to add followers, Marketing and tools, Analytics. Paid campaign
  • Youtube- Channel creation, video promotion, increase viewership, annotations, cards.
  • Linkedin- Content strategies, paid promotion
  • Instagram- Content, Paid ads


  • Understanding how mail servers work
  • Understanding terms- Hard Bounce, Soft Bounce, Open rate, inbox , spam
  • Mail Chimp Introduction- Sending mail, use templates, landing pages, lead capturing, Mail Automation.
  • Inbound marketing concepts using mail services, customer bucket creation and content customisation

Ad Servers-Display

  • Understanding the online advertising ecosystem, adnetworks, publishers,ad servers, ad exchange servers
  • Ad server basics and installation. We train you on Openx (Revive)
  • Implementing display banner, understanding and implementing banner ad codes
  • Learning setting like geotargeting, frequency capping, pixel tracking, conversions
  • Identifying right publishers using tools : Alexa. Understanding how third party cookies work

Google Analytics And Tag Manager

  • Google Tag Manager set up.
  • Google analytics setup, understanding how google analytics.
  • Goal settings, creating channels, dimensions and metrics.
  • Understanding key metrics- pageviews, soucre, medium, bounce rate, segments, sessions.
  • Multi channel funnels, conversion sources, goal analysis, Understanding customer demographic and behavioural aspects.

Mobile Marketing

  • Mobile app promotions, Techniques to improve downloads and usage.
  • Understanding the world of missed calls
  • SMS marketing Campaigns
  • ASO(App store optimisation)

Social Media Analytics

  • social media metrics, real time customer targeting, sentiment analysis, competitor tracking, hootsuite

Video Optimisation

  • Creating youtube channel, Understanding annotations, cards, navigation within youtube channel, Increase Views, Increase search ranking
  • Linking to adwords Account
  • Promoting video ads on youtube, Formats,Cost ,targeting, Analytics

Affiliate Marketing

  • Affiliate Marketing: Understand affiliate network, Selling through affiliate channel, Revenue generation affiliate marketing.


  • Digital Marketing Course would be beneficial for – Fresher Graduates / Fresher Post Graduates / Final year marketing postgraduates who have not yet found a campus job.
  • Stuck in door to door sales job / Working professional / Entrepreneurs / business owners – intending to ride the growing job opportunities / business opportunities in internet marketing , digital marketing and social media. A must gain skill for Entrepreneurs, as it gives them enough understanding on their spend.


  • The duration of the digital marketing program is3-4 months depending on the batch you are a part of . Weekend batches typically take about 3.5 month and weekdays batches are about 3 months. 

CRO- Conversion Rate Optimisation

  • Conversion rate optimisation strategy
  • Conversion rate optimisation Tools.

Content Creation

  • Content Creation: Creating Infographics, Video creation tools, Comic strip creation, iamge creation. access to paid platforms

What You Get On Your Plate To Learn

Server Space

Unlimited Server Space For Wordpress Website Creation and Learning, Free Access to paid Website creation tools.

Paid Campaigns

Adwords spend and Facebook spend for for every group of three. Access to live Google Adwords data set.

Live-Paid Platforms Access

Live Google Analytics Data, Live Search Console data, Paid Mailchimp account access, Paid Infographics, Video, Comic Strip maker access, Opens Adserver

Free Trial Platforms

SEMrush, Kwfinder, Hootsuite, Trackur, Spyfu, Puschcrew (web push notification lifetime free for one login), App Annie


Concurrent Batches Every Month
Students Per Month

Why Digital Marketing Course At LIPSINDIA Is Different Than Any Other Programs in Pune?

  • The most exhaustive digital marketing content , with an exposure to real implementation and learning. All our students have an acces to real google analytics data, real adwords, webmaster tool data so that they get to know the real data. There isn't any institute which shares any such information to its student
  • Unlike other institute where trainers have just worked as agencies and have no clue on revenue side , At LIPSINDIA our digital marketing trainers having worked for real business have sufficient exposure to revenue side and hence carry the most unique exposure of what the industry expects.
  • Every digital marketing batch gets to create a real time live campaign on Google Adwords. No Other institute offers such kind of spend. This ensures our students have confidence in creating live adwords campaigns.
  • Learn it from Google Partners.
  • Our students have access to paid email platforms to learn email automation. While sending emailer through bulk mailing platforms is no great shakes, however email automation , driving sales through inbound marketing is the need of hour.
  • LIPSINDIA Facebook, Instagram and Twitter Ad campaigns are managed by students in the live classroom.
  • Once A Student Always a student. Our past Digital Marketing Students can attend any session at any of our branches ,with a prior information and availability of the seats. Ensuring they are in sync with whats new. They do not have to pay the fees again
  • Our Trainers support for any problems faced in real time stays with you always even after the completion of the course.
  • We practise Inbound Marketing for our acquisition. We would not bug you by constantly bugging you up by calls or emailers post your enquiry, we might call you just two times and leave the rest for you to decide.
  • We do not believe in simply adding bullet points to course content just for the heck of it. We go full deeper into what ever we train.

Digital Marketing Course In Pune Testimonials

Started with no knowledge in Digital Marketing but now I can consider myself a Digital Marketer. Thanks to LIPS and a hundred thanks to respected Sir Viren Patel for showing a true way. So don' t get confused in choosing institution, choose LIPS because #NaukriJakhMaarKMilegi :) (Source: LIPS INDIA Google Business Page)

- Sagar Vyas, Mumbai

Gr8 experience while learning...Anand sir n Viraj sir has deep knowledge and understanding of digital marketing...learned each n every concept of it...will recommend to everyone who has interest in digital marketing. By far one of the best institute in Pune. (Source: LIPS INDIA Google Busniess Page)

- Shreyash Chore, Pune

I glad i chose the LIPS for digital marketing course. course structure fulfilled all the topic, Faculty are very supportive. Anand Sir & Viraj Sir are very helpful to understand the current market situation & resolve all doubts. Thank you LIPS... (Source: LIPS INDIA Google Business Page )

- Lucky Patel, Pune

I am a student of the evening batch in Koregaon Park for Digital Marketing. I have also done the web designing and PHP course. The teaching methodology is really good and the emphasis on details makes it easier to understand difficult concepts better. Anand Sir with his his vast knowledge in Digital Marketing teaches well with practical examples. (Source: LIPS INDIA Google Business Page)

- Meenakshi Savant, Pune

A True Sample of Excellence !!! Best Institute to Learn Digital marketing. All faculties in L.I.P.S. are very helpful & Best Thing is They Give us a chance to work on live Projects also.( Source LIPS Google Business Page )

- Saurabh Giratkar, Pune

It was Good experience to be part of L.I.P.S batch, the content in syllabus is very interesting. Specially Digital Marketing,Adwords, Social media marketing etc have been explained in simpler manner. Cheers L.I.P.S team!!!!(Source LIPS Pune Google Business Page )

- Yashodhan Aslekar, Pune

I would really recommend LIPS to all upcoming freshers, if they also want to look different in digital marketing crowd (Source: LIPSINDIA Google Business Page)

- Aman Tanwar, Pune

It was a pleasant experience for me learning Digital Marketing in LIPS India.Excellent training provided by Viren Patel Sir.Institute's approach towards the course is more practical including minimal theory.LIPS India also helped me to start my career in the Digital Marketing Field.Thanks a lot LIPS India for everything.(Source: LIPSINDIA Google Business Page)

- Hrishikesh Parab, Pune

Best class for Digital Marketing and other Courses as well. Got a good package in a reputed Healthcare Company, Thanks to all LIPS India faculty who guided me throughout my Course period and even after my Course is Complete. Special thanks to Anand Sir who told me during the Course,'Public speaking is needed, dont only learn but build your Personality' and i talked about my work in Class regarding my Job without any nervousness. Thank You Sir.(Source: LIPSINDIA Google Business Page)

- Sagar Khandelwal, Pune

I am glad I picked this institute. Viren Patel provides very practical outlook to Digital Marketing. He eases out the students by sharing the knowledge in most friendly manner. His hold on the subject is exceptional. Thank you for all the knowledge sharing. Also, Avni has been friendly and helpful. Good luck to the Team!!! (Source: LIPSINDIA Google Business Page)

- Natasha Bhagwat, Pune

"L'avenir - The Future"...L.I.P.S is definitely helping young minds and experienced brains to build their future and I am proud to be a part of this learning .The teachings are fresh and crisp.Our guide,teacher and mentor Mr. Viren Patel with his in depth knowledge and experience in Digital Marketing made the learning journey very simple. (Source: LIPSINDIA Google Business Page)

- Kiran Subhedar, Pune

Viren Sir, has turned a sales guy in to digital marketer. with his knowledge and experience which he shared in last three months. Glad to be part of lipsindia mumbai

- Ravi Motwani, Mumbai

Its Not One Of The But The Best Institute In Maharashtra For Digital Marketing.The Faculty Here Makes Sure You Understand Each And Every Concept, Akanksha ma'am And Viraj Sir Are Excellent At Their Work And Needless To Mention Anand Sir With His Super Informative Lectures. I No Doubt Will Recommend This Institute For Digital Marketing..(Source: LIPSINDIA Google Business Page)

- Ashish Patil, Pune

The learning experience is positive and exceptional.Right from the very first class, the concepts discussed were absolute to the point. Also discussing real-life case studies helped a great deal. I am able to use so many tools which I had no idea about.I think it is one complete holistic Digital Marketing course that can ever be.(Source LIPS Pune Google Business Page )

- Dhanashree Gawande, Pune

Best Place to learn Digital Marketing, with experience staff you will get to learn each and every aspect of Digital Marketing from start to end. Really good place to learn Digital Marketing as I got Placed the next day of Completion of Course. Special Thanks to Anand Sir and Omkar Sir for their support and guidance

- Akshay Dani, Pune

I joined as a naive and the faculty showed high level of patience to clear every miniscule doubt without being agitated. The best place to study digital marketing for beginners.(Source LIPS Pune Google Business Page )

- Vandana Singh , Pune

LIPS India is one of the finest institute for Digital marketing , It is not only teaching student in depth about the concepts also make student to implement it practically . students are getting chance to implement concepts on ongoing live projects.(Source LIPS Pune Google Business Page )

- Sarika Mouraiyya, Pune

It was nice learning experience with LIPS India. One of the best Institute for Digital Marketing. I recommend People who are interested in learning Digital marketing please prefer LIPS India.(Source LIPS Pune Google Business Page )

- Akshay kulkarni, Pune

Best Place to learn Digital Marketing, with experience staff you will get to learn each and every aspect of Digital Marketing from start to end. Really good place to learn Digital Marketing.(Source LIPS Pune Google Business Page )

- Shreya Mehta, Pune

Best Place to learn Digital Marketing, with experience staff you will get to learn each and every aspect of Digital Marketing from start to end. Really good place to learn Digital Marketing as I got Placed the next day of Completion of Course. Special Thanks to Anand Sir and Omkar Sir for their support and guidance.(Source LIPS Pune Google Business Page )

- Akshay Dani, Pune

LIPSINDIA is One of the best Institute for Digital Marketing. Faculty is very good. I'm very thankfull to Omkar sir for giving us good knowledge and practical sessions. I always recommend everyone who are interested in learning Digital marketing please prefer LIPSINDIA.(Source LIPS Pune Google Business Page )

- Manali Suryawanshi, Pune

Detailed training with the best faculty, Anand Sir and Viraj Sir taught me about me every detail in digital marekting which Opened a completely different world for me in the marketing field. Glad to study and make relations with LIPSINDIA..(Source LIPS Pune Google Business Page )

- Shreyansh Jain, Pune

I made the right decision to learn digital marketing at Lipsindia, faculty is well skilled and experienced, sessions are very interactive and practical knowledge is taught. Great learning Experience. Thank you Lipsindia.(Source LIPS Pune Google Business Page )

- Sangam Saple, Pune

It has been a wonderful experience learning Digital marketing @LIPSINDIA(Nalstop). Worked on live projects. Staff is very cooperative and friendly. I am very happy to be a part of LIPS. Thank u Anand sir and Akansha mam..(Source LIPS Pune Google Business Page )

- Asrar wavekar, Pune

Not Just a Course -We Have Nurtured 5000+ Career And Business In Pune And Mumbai

Our Awesome Digital Marketing Batches in Pune

Digital Marketing Classes In Pune Schedule

Weekdays Batch

Date Time (IST) City Location Price (GST included)
2018-09-20 10:45 AM - 12:45 PM Pune 47/2 ,Sankla Arcade , First floor ( opposite BSNL telephone exchange) Nal Stop , Karve Road, Pune Maharashtra 411004
27000 - 30000
2018-09-28 09:30 AM - 11:30 AM Pune 214, 2nd floor, B bulding, G-O SQUARE, Mankar Chowk, Wakad, Pune, Maharashtra 411057
27000 - 30000

Weekends Batch(Saturday and Sunday Only)

Date Time (IST) City Location Price (GST included)
2018-10-06 06:00 PM - 09:00 PM Pune 47/2 ,Sankla Arcade , First floor ( opposite BSNL telephone exchange) Nal Stop , Karve Road, Pune Maharashtra 411004
24000 - 26000
2018-10-07 02:30 PM - 05:30 PM Pune LIPSINDIA, above Intuition IT Labs B-3, Ragvilas Housing Society, Lane D, North Main Road, Koregaon Park, Pune Maharashtra 411001
24000 - 26000

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Our Trainers

- Viraj waikar

5+ years of  experience in SEO, Adwords and Market Planning. Better understanding of current market strategies, adwords, SEO and google analytics. Previously worked with eVision Infotech.

- Omkar Deshpande

Omkar is Hubspot Inbound Marketing  and Google Adwords Certified. He also holds a Masters in International Business from the prestigious IESEG School of Management, Paris. An avid writer, Omkar has authored a book “Sales Management” for BBA students of Pune University.

Omkar specializes in the strategizing, designing and implementation of digital marketing plans and campaigns. His contribution in the field of Marketing & Sales spans through diversified industrial segments. His clientele ranges through Food Chains, Hospitals, Book Publishers, Real Estate Companies, FMCG Brands and a few political images. 

- Akanksha Sharma

An MBA in Marketing and International Business with 7 years of experience in the areas of Strategic Planning,  Marketing Positioning, Messaging , Channel Marketing, Media Planning , Digital marketing and e-commerce. She is Google Adwords certified Individual, worked as Brand Manager with top brands like GE healthcare, Biocon , Emcure. Lately worked as Manager- Online Sales & Marketing- Ecommerce bussiness in Olive Tree Trading. Dedicated individual with excellent interpersonal, communication and organisational skills.

- Anand Kumar

An IIT Roorkee alumni with a cumulative 16 years of experience in Ecommerce, Digital Marketing, Entrepreneur, marketing strategies and communication. Worked as Business Head For as an equity partner, set up e-commerce from scratch , worked on digital marketing campaign’s with country’s top ad agencies and FMHG brands like Revital, Saffola, Accuchek etc.

- Viren Patel

12+ years of Hands on experience in conceptualizing, Planning, Implementation and Execution of eCommerce & Digital Initiative with a focus on Maximizing ROI. High level of business acumen and experience in leading new initiatives in technology and go to market strategies. Have worked with organisations like TATA Interactive System, L10Nbridge Technologies and MEXUS education in the past, and is Google Analytics, Adwords, HootSuite and Inbound Certified Professional.

- Swapnil

5+ Years of combined work experience as an Engineer and a Digital Marketer. With Qualifications such as B.E and MBA, I have had opportunities to work for some well-established organizations such as Carwale, Nash Robotics and start-ups such as Aasaanjobs and Hunarr. Most recently worked as a Marketing Head for Olive Twig Infosolutions. Currently acting as a Consultant for startups such as Easy Wedding. 

- Rohan Kannirwar

An IIT Roorkee Alumni with 3+ years experience in Digital Marketing Consulting, Entrepreneurship, and Marketing strategies. Worked with E-commerce, Education, Automobiles, Recruitment and successful growing companies like 

- Chinar Samant

An MBA from IIM Lucknow, with 10+ years of experience across the Financial Services, FMCG, and Education industries and have Handled digital marketing budgets of INR 25 lacs+ per month. Worked with 4 early stage start-ups, 2 of which I co-founded. Last stint as Business Head with, India’s largest online marketplace for personal finance products and services.

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Digital Marketing Classroom Training FAQs.

Will I be able to successfully manage online marketing for any organisation ?

  • The digital marketing course has been designed keeping in mind the growing need of digital marketers by organisations. The USP of the digital marketing training program at LIPSINDIA is the extended focus on strategy training. While online marketing tools like SEO, SEM, Social Media, Mobile marketing are relatively easier to understand, what becomes more critical is the use of strategy while using these platforms.

What kind of exposure in strategy will i learn at LIPSINDIA Digital marketing Course ?

  • The biggest mistake a host of digital marketers do today is to try every possible online tool without much thought on Goal, customer, existing process, brand, sales cycle, etc and hence fail to deliver. The digital marketing course at LIPSINDIA lays an extra emphasis on getting your approach right so as to be a true marketing professional rather than being just one amongst the many so called digital marketers.

What skills do i need to posses to learn digital marketing perfectly and shine as a digital marketer?

  • You should have a passion for marketing wherein words like brand, customer retention and behaviour, analysis, sales cycle, ROI etc should not be alien to you. To get the right essence of this digital marketing course you should have a decent command over language,penchant for latest in trends and quick learner.

What are the chances of job placement post the digital marketing course at LIPSINDIA?

  • One sector which has been recruiting at a decent pace has been the digital media industry and with the riding wave every successful student at LIPSINDIA will have 100% opprotunity to get into jobs. Mumbai has already seen a growing demand of digital marketers and a host of our clients are from Mumbai. Pune has been catching up with the pace of mumbai as well. We have had top media agencies from Mumbai and Pune eyeing our students.LIPSINDIA Placements

Do we get to work on live projects?

  • The entire digital marketing training has been built around real  time implemenation. Every student gets to create live Google adwords camapign, LIPSINDIA social media campaigns are created by students in classroom. All our digital marketing students have an access to live Google Search Console and Google Analytics data.

Why Lavenir Digital Marketing Institute?

  • LIPSINDIA boasts of running one of the most comprehensive and detailed internet marketing course compared to all available digital marketing courses offered by other digital marketing institutes. Besides LIPSINDIA trainers are extremely qualified in terms of pedagogy and rich experience which reflects in every successful students from LIPSINDIA.

Unlike other institutes why does LIPSINDIA not have bigger brand Logos Of alumni and students placed

  • At LIPSINDIA we preach what we believe, a student from a brand does not entitle us to use their logo nor a student placed at any of these brands allow us to use their logo unless specifically allowed by the brand. While our students work with the best of agencies in india including the likes of iprospect, watmedia, bcwebwise, reachlocal, to telecom players like vodafone, Idea celular, reliance, Tata, to Financial players like HDFC securities, Angel Broking, Reliance, Bajaj to IT players like Infosys, Wipro, Zensar, Cybage, suma soft to real estate players like Kumar Properties, ABIL, Paranjape, Mont Vert, Siddhi Vinayak Group, DSK, windsor  etc, to hospitality like Rhythm, Park Central to Media guys from Sheemaroo, UTV, Sakal, Namrata ads, to startups like interview mocha, extraaedge, dreamwallet to so many other business. We do not boast of providing the best of resources for all. We Practise WeEthicalBeEthical. This is what you learn and what you implement.