Digital Marketing Course In Mumbai

LIPSINDIA is a premium Digital Marketing Training destination in Mumbai providing most exhaustive digital marketing course curriculum with 5000+trained digital marketers and Success stories. Our course structure offers hands-on practical learning on all the channels of digital marketing likeSearch Engine Optimisation, Social Media Marketing, Google Adwords - PPC, Display Marketing, E-mail Marketing, Ad-server, Affiliate Marketing, Mobile Marketing, Analytics and other tools. You get to learn all of it from industry experts.

We offer Digital marketing course in Mumbai through classroom training program with weekday and weekend training option.

Our Advanced Digital marketing course curriculum gives you right mix of practical knowledge and You can work for any digital marketing agencies, internet marketing teams of business setups, start your own website and run business, work as a freelancer or be a part of the web marketing outsourcing industry. LIPSINDIA recruitment team would be responsible for ensuring that everyone who undergoes our training program gets sufficient job interview opportunities.

For all those who have attended any digital marketing course from any other Digital Marketing Institute in Mumbai and have been unsatisfied with it, you can enroll with our program at 50% of the course fees or get a discount equivalent to your course fees (which ever is lesser). You will need to carry your fees receipt to avail this offer, Kindly contact LIPS Team to know all details you need to provide to claim this offer.

The Most Exhaustive Digital Marketing Course Curriculum In Mumbai- Compare it Yourself

Web Introduction

  • Digital Marketing Overview
  • Understanding website structure- Domain, Sub Domains, Servers, Hosting, CMS, WordPress website creation, Web Pages Creation
  • Learnng basic html tags, Anchor, Images, Urls, Listing, Div, class

Google Adwords

  • Account creation, Billing methods and understanding the adwords structure
  • Understanding payment modes- PPC, CPM, CPA, CPL, and understanding marketing funnel
  • Campaign structuring ,Keyword research and identification,Landing page optimisation ,Ad format and ad copies adwords policies: Text format, Display format
  • Campaign Placement and targeting, Campaign Optimization: Geo-targeting , Bid Managements, time schedules ,Setting automated rule parameters
  • Targeted ads on Google display network,Dynamic Ads on search network, Remarketing techniques
  • Performance monitoring and Campaign tracking,impression shares, shared library and reports
  • Google Adwords Certification Assistance
  • Merchant center creation,Data feed creation,Merchant center adwords linking,Shopping ad creation.

SEO- On Page

  • Initial Site Analysis,Competition Analysis, Keyword Research, Keyword Density,Title/Description/Keyword/Other Meta Tags Development
  • Site (URL) Structure Analysis, Web Designing Basics, URL renaming/re-writing, Content Development Check,H1, H2, H3 Tags,Anchor Text
  • Existing Web Content Optimization, Image Optimization, Use of robots.txt, HTML Validation, Creation of XML/HTML/Text Sitemaps.
  • Understanding Cannibalisation, canonicalisation, International targeting, Multilingual targeting

SEO Off Page

  • Understanding links, anchors, follow nofollow
  • Google Mapping/Listing ,Press release news syndication,RSS (Really Simple Syndication) Local and regional search engine indexing
  • Forum Posting & Posting Free Classifieds,Yahoo Answer Link Building,
  • Article submissions, PR submissions, Guest Blogging, Commenting

Social Media

  • Facebook- Facebook for business, Opengraph, Page creation, content strategy, hashtags, facebook applications, paid advertisements, Remarketing, Analytics
  • Twitter- Understanding twitter for business, Page creation hashtags, discover, cards, strategies to add followers, Marketing and tools, Analytics.
  • Youtube- Channel creation, video promotion, increase viewership, annotations, cards.
  • Linkedin- Content strategies, paid promotion

Email-marketing

  • Understanding how mail servers work
  • Understanding terms- Hard Bounce, Soft Bounce, Open rate, inbox , spam
  • Mail Chimp Introduction- Sending mail, use templates, landing pages, lead capturing, Mail Automation.
  • Inbound marketing concepts using mail services, customer bucket creation and content customisation

Ad Servers-Display

  • Understanding the online advertising ecosystem, adnetworks, publishers,ad servers, ad exchange servers
  • Ad server basics and installation. We train you on Openx (Revive)
  • Implementing display banner, understanding and implementing banner ad codes
  • Learning setting like geotargeting, frequency capping, pixel tracking, conversions
  • Identifying right publishers using tools : Alexa. Understanding how third party cookies work

Google Analytics

  • Google analytics setup, understanding how google analytics
  • Goal settings, creating channels, dimensions and metrics
  • Understanding key metrics- pageviews, soucre, medium, bounce rate, segments, sessions
  • Multi channel funnels, conversion sources, goal analysis, Understanding customer demographic and behavioural aspects.

Mobile Marketing

  • Mobile app promotions, Techniques to improve downloads and usage.
  • Understanding the world of missed calls
  • SMS marketing Campaigns
  • ASO(App store optimisation)

Social Media Analytics

  • social media metrics, real time customer targeting, sentiment analysis, competitor tracking, hootsuite

Video Optimisation

  • Creating youtube channel, Understanding annotations, cards, navigation within youtube channel, Increase Views, Increase search ranking
  • Linking to adwords Account
  • Promoting video ads on youtube, Formats,Cost ,targeting, Analytics

GTM - Google Tag Manager

  • Google Tag Manager set up and Triggering Tags through GTM
  • Creating and Understanding Varibles and Events 

CRO- Conversion Rate Optimisation

  • Conversion rate optimisation strategy
  • Conversion rate optimisation Tools.

Content Creation

  • Content Creation:
  • Creating Infographics, Video creation tools, Comic strip creation, image creation. access to paid platforms

Affiliate Marketing

  • Affiliate Marketing
  • Understand affiliate network, Selling through affiliate channel, Revenue generation affiliate marketing.

Wordpress CMS

  •  Type of websites, hosting, domain,nameserver exchange  
  • Cpanel, wp installation, theme,  Elementor (Page builder plugin), page & post creation, template creation & use, menu structure, widget – sidebar, plugins, contact form, woo commerce, whatsapp chat, live chat,

Eligibility

  • Digital Marketing Course would be beneficial for – Fresher Graduates / Fresher Post Graduates / Final year marketing postgraduates who have not yet found a campus job.
  • Stuck in door to door sales job / Working professional / Entrepreneurs / business owners – intending to ride the growing job opportunities / business opportunities in internet marketing , digital marketing and social media. A must gain skill for Entrepreneurs, as it gives them enough understanding on their spend.

Duration

What You Get On Your Plate To Learn

Server Space

Unlimited Server Space For Wordpress Website Creation and Learning, Free Access to paid Website creation tools.

Paid Campaigns

Adwords spend and Facebook spend for for every group of three. Access to live Google Adwords data set.

Live-Paid Platforms Access

Live Google Analytics Data, Live search console data, Paid Mailchimp account access, Paid Infographics, Video, comic strip maker access, Opens Adserver

Free Trial Platforms

SEMrush, Kwfinder, Hootsuite, Trackur, Spyfu, Puschcrew (web push notification lifetime free for one login), App Annie

Highlights

Concurrent Batches Every Month
Students Per Month

How The Digital Marketing Course at LIPSINDIA is different than other Digital marketing Courses In Mumbai

  • Our Trainers support for any problems faced in real time stays with you always even after the completion of the course.
  • Once A Student Always a student. Our past Digital Marketing Students can attend any session at any of our branches ,with a prior information and availability of the seats. Ensuring they are in sync with whats new. They do not have to pay the fees again
  • Every digital marketing batch gets to create a real time live campaign on Google Adwords. No Other institute offers such kind of spend. This ensures our students have confidence in creating live adwords campaigns.
  • Unlike other institute where trainers have just worked as agencies and have no clue on revenue side , At LIPSINDIA our digital marketing trainers having worked for real business have sufficient exposure to revenue side and hence carry the most unique exposure of what the industry expects.
  • The most exhaustive digital marketing content , with an exposure to real implementation and learning. All our students have an acces to real google analytics data, real adwords, webmaster tool data so that they get to know the real data. There isn't any institute which shares any such information to its student
  • Our students have access to paid email platforms to learn email automation. While sending emailer through bulk mailing platforms is no great shakes, however email automation , driving sales through inbound marketing is the need of hour.
  • LIPSINDIA Facebook, Instagram and Twitter Ad campaigns are managed by students in the live classroom.

Digital Marketing Course In Mumbai Testimonials

If you're looking for a place to learn Digital Marketing to be industry ready, this is the place. We learn things by doing them and LIPS India follows it to the T. I did my Digital Marketing Course from their Borivali branch. The learning process with LIPS India was indeed wonderful. They provide practical training along with the theory. I received plenty of exposure of the practical application from the live campaigns and projects. The mentors are very helpful and supportive and they ensure that their students are updated about recent changes in the digital world. The environment is cheerful. (Source LIPS Pune Google Business Page)

- Hetal Chauhan, Mumbai

One of the best institute to learn digital marketing in Mumbai. every student gets personal attention from faculty. along with theory knowledge it gives importance to live campaigns and assignments which definitely helps to understand practically. (Source: LIPSINDIA Google Business Page)

- Dhanashree tiwrekar, Mumbai

I suggest this Digital Marketing Institute for those who are new to this Digital Marketing field & want to pursue career in Digital Marketing. Mentors are very good and effective with their practical knowledge. They give more practical knowledge than theory which gives more confidence. Thank You LIPS INDIA... (Source: LIPSINDIA Google Business Page)

- Vikram Chauhan, Mumbai

Really enjoyed learning Digital Marketing at lips india , the live campaigns were one of the best parts , because practical knowledge is much more important than the theoretical and the faculties are also very professional. So overall it was a very good experience and will recommend to join Lips India (Source: LIPSINDIA Google Business Page)

- Pranav Chandak, Mumbai

I have attended the weekday batch at andheri from 4-6with swapnil Sir and viren sir and they have done an amazing job at teaching us digital marketing.practical sessions are great with the theoretical knowledge.For anyone who wants to learn digital marketing they must attend their sesssions. (Source: LIPSINDIA Google Business Page)

- Sonam Nebhani, Mumbai

Viren Sir, has turned a sales guy in to digital marketer. with his knowledge and experience which he shared in last three months. Glad to be part of lipsindia mumbai

- Ravi Motwani, Mumbai

It is great experience of learning with L.I.P.S. Viren sir gives a real time example it help to understand.(Source: Trustpilot)

- Pravin Terse, Mumbai

LIPSINDIA Mumbai Digital Marketing Course Success Stories

Sneak Into Our Digital Marketing Classroom in Mumbai - Andheri / Borivali / Thane

Batch Schedule, Location and Fees Of Our Digital Marketing Course At Mumbai Locations

Weekdays Batch

Date Time (IST) City Location Price (GST included)
2019-03-01 08:00 AM - 10:00 AM Mumbai 3/A, Vrindavan Building, Gr. Floor, Umeda Ashram Road Behind Pantaloons, Borivali West, Mumbai, Maharashtra 400092
25000 - 29000
2019-03-29 07:00 PM - 09:00 PM Mumbai 3/A, Vrindavan Building, Gr. Floor, Umeda Ashram Road Behind Pantaloons, Borivali West, Mumbai, Maharashtra 400092
25000 - 29000
2019-04-23 04:00 PM - 06:00 PM Mumbai 3/A, Vrindavan Building, Gr. Floor, Umeda Ashram Road Behind Pantaloons, Borivali West, Mumbai, Maharashtra 400092
25000 - 29000
2019-04-24 11:00 AM - 01:30 PM Mumbai 417, Pearl Plaza (Fourth Floor), Opposite Andheri West Station, Next to New McDonald's. Andheri West, Mumbai 400058
25000 - 29000

Weekends Batch(Saturday and Sunday Only)

Date Time (IST) City Location Price (GST included)
2019-02-24 10:15 AM - 01:15 PM Mumbai FCS LLP, 3rd Floor, Malhar Building, Above Capital First, Opp. Gaondevi Mandir, Gokhale Rd, Naupada, Thane West, Thane, Maharashtra 400602
25000 - 29000
2019-03-16 10:00 AM - 01:00 PM Mumbai 3/A, Vrindavan Building, Gr. Floor, Umeda Ashram Road Behind Pantaloons, Borivali West, Mumbai, Maharashtra 400092
25000 - 29000
2019-04-20 02:00 PM - 05:00 PM Mumbai 3/A, Vrindavan Building, Gr. Floor, Umeda Ashram Road Behind Pantaloons, Borivali West, Mumbai, Maharashtra 400092
25000 - 29000
2019-04-28 02:00 PM - 05:00 PM Mumbai FCS LLP, 3rd Floor, Malhar Building, Above Capital First, Opp. Gaondevi Mandir, Gokhale Rd, Naupada, Thane West, Thane, Maharashtra 400602
25000 - 29000

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Our Trainers

- Viren Patel

13+ years of Hands on experience in conceptualizing, Planning, Implementation and Execution of eCommerce & Digital Initiative with a focus on Maximizing ROI. High level of business acumen and experience in leading new initiatives in technology and go to market strategies. Have worked with organisations like TATA Interactive System, L10Nbridge Technologies and MEXUS education in the past, and is Google Analytics, Adwords, HootSuite and Inbound Certified Professional.

- Swapnil

7+ Years of combined work experience as an Engineer and a Digital Marketer. With Qualifications such as B.E and MBA, I have had opportunities to work for some well-established organizations such as Carwale, Nash Robotics and start-ups such as Aasaanjobs and Hunarr. Most recently worked as a Marketing Head for Olive Twig Infosolutions. Currently acting as a Consultant for startups such as Easy Wedding. 

- Shekhar Goud

Shekhar expertise in the strategizing, Planning and implementation of digital marketing plans and campaigns with 6+ years of experience in Digital Marketing. Have worked with companies like Naaptol.com, Quikr.com and currently managing Paid Marketing, Branding  & Online Lead Generation Campaigns for Motilal Oswal Securities Limited. Shekhar is Google Adwords, Google Analytic and Hubspot certified individual.
 
 

- Chinar Samant

An MBA from IIM Lucknow, with 10+ years of experience across the Financial Services, FMCG, and Education industries and have Handled digital marketing budgets of INR 25 lacs+ per month. Worked with 4 early stage start-ups, 2 of which I co-founded. Last stint as Business Head with Paisabazaar.com, India’s largest online marketplace for personal finance products and services.

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Some Common Questions To Ask Before You Enrol For Our Digital Marketing Program At Mumbai

What are the chances of job placement in Mumbai,post the completion of this digital marketing course

  • Post completion of this course you have placement assistance from LIPSINDIA recruitment team, you are updated on various job opportunities for digital mareketers in mumbai and depending upon your interest in those your resumes are shared and the process is taken ahead. LIPSINDIA Placements

What is the scope of homemakers on sabbatical post completion of this digital marketing course?

  • Digital marketing does not necessarily need physical presence at office premises for implementaion. Remote opportunitiesin digital marketing is always in the offing. However you need to have excellent understanding of digital marketing and great skills to attract attention of potential recuiters in Mumbai or worldwide to offer you to work from home or part time. Having said that there is enough opportunity in the neighbourhood for digital mareketers since every small and medium business in Mumbai todays needs a Digital marketer.

Will I be able to successfully manage online marketing for any organisation ?

  • This digital marketing course at LIPSINDIA Mumbai has been designed keeping in mind the growing need of digital marketers by organisations. The usp of our digital marketing training course in Mumbai lies at handson real implementation and the extended focus on strategy training. While online marketing tools like SEO, SEM, Social Media, Mobile marketing are relatively easier to understand, what becomes more critical is the use of strategy while using these platforms. During the course of duration you are trained to implement digital marketing through live campaigns on Google ads, Facebook ads. You would be able to create digital marketing campaigns for any organisation in Mumbai howevere to be an expert you will need to understand the dynamics of the business which might take some time with the organisation

Do We Get To Work On Live Projects?

  • We could be one of the exceptional digital marketing institute in Mumbai with a very strong focus on learning live implemenations rather just global / strategic Gyan. The entire digital marketing training has been built around real  time implemenation. Every student gets to create live Google adwords camapign, live social media campaigns, live website creation with an access to real server. LIPSINDIA social media campaigns are created by students in classroom. All our digital marketing students have an access to live Google Search Console and Google Analytics data. Our digital marketing students have an access to paid content creation tool, paid SEO tools for perfect understanding of they work.

What is an Eligibility criterion for Digital Marketing course to Shine As a Digital Marketer?

  • For us ideal candidate is one who has basic understanding about Marketing and Internet. Wherein words like brand, customer retention and behavior, analysis, sales cycle, ROI etc should not be alien to you. To get the right essence of this digital marketing course you should have a decent command over language, penchant for latest in trends and quick learner.
    Digital Marketing Course would be beneficial for – Fresher Graduates / Fresher Post Graduates / Final year marketing postgraduates who have not yet found a campus job. Working professional / Entrepreneurs / business owners – intending to ride the growing job opportunities / business opportunities in Internet marketing, digital marketing and social media. A must gain skill for Entrepreneurs, as it gives them enough understanding on their spend.

How LIPSINDIA is different from other Digital marketing Institute who provides Digital Marketing courses in Mumbai?

What all locations you have for Digital Marketing Training in Mumbai?

  • We Provide Digital marketing course training in Mumbai at 3 Locations – Borivali West, Andheri West and Thane West, all these locations are near Station. Curriculum and Training methodology at all the Locations are same so choose the location nearby you in Mumbai. 

What other certifications can be availed by Students post completion of Digital marketing course?

  • There are lots of certificates which are available online and are accessible to all, it's important to understand what value these certificates hold. Google offers free certification like

    • Google Adwords Search Advertising , 
    • Google Display Advertising, 
    • Google Mobile Advertising, 
    • Google Video Advertising, 
    • Google Shopping Advertising  
    • Google Analytics.
    • Bing is one more such certification.

    There are more certifications which one can go for but are paid like Facebook Blueprint, Hootsuite and HubSpot. 

What are placement records for LIPSINDIA Digital marketing training Institute Mumbai?

  • We Help Nurture Career And Business by delivering right mix of Knowledge and practical approach! LIPSINDIA alumni includes Entrepreneurs, Business owners / Working professional / Fresher Graduates / Fresher Post Graduates who want to gain Digital marketing knowledge to be applied for their business, skill enhancement. While all of our students don’t look onto us for Placement, You can checkout LIPSINDIA Digital Marketing Success Story!