Google Adwords Training

Marketing Funnel Overview Understanding impressions, CTR, Clicks, Conversion ratio, Leads, Conversions, Optimisation Metrics Understanding payment terms CPC, CPM, CPL, CPA. Coversion from CPC to ecpm, ecpa and vice versa.


Google Adwords Training Course Details


  • Marketing Funnel Overview
  • Understanding impressions, CTR, Clicks, Conversion ratio, Leads, Conversions, Optimisation Metrics
  • Understanding payment terms CPC, CPM, CPL, CPA. Coversion from CPC to ecpm, ecpa and vice versa.

Platfrom Basics

  • Account creation, Billing methods and understanding the Adwords Hierarchy
  • MCC- My client center creation, Understanding hierarchy, RTB- Real Time Bidding
  • Understanding Landing pages, landing page essentials, A-B testing, Split testing

Search Campaign

  • How to structure campaigns, understanding search campaign dynamics, Umbrella structure, targeting, Budgets, Geotargeting
  • Understanding keyword types, Ad copy structure, Ad extensions, Bidding, Ad ranks etc.
  • Campaign creation through keyword planner tool. Traffic estimation tool
  • Getting right keyword structure, shared library, bulk edits, setting rules

Search Campaign Optimisation

  • Understanding key parameters to improve optimisation, understanding impression shares, ad rank calculation
  • Optimisation for devices, location, time zones etc

Dynamic Ads

  • While you have been deciding on the keywords to run your ads it might make sense to give Google a free hand to try it’s intelligence as well to compliment your ads, hence dynamic ads can be used.
  • Dynamic url tracking, understanding url structure and parameters.

Display Ads

  • Understanding display targeting parameters. How to set up display ads effectively
  • When to use CPC bids , when to use CPM bids
  • Understanding differential bidding, target and bid or bid only parameters.


  • How to set up remarketing camapaigns, understanding remarketing tags, bidding strategies, groups etc
  • How remarketing works, what are cookie? Hhow do cookies work in remarketing, understanding limitations

Conversion Tracking

  • How to set up conversion tracking code, tracking assisted conversions and impressions, first click , last click analysis

Video Ads

  • Understanding Video ad formats, bidding , true view video ads, remarketing etc


  • Understanding search impression metrics, display impression metrics, Ad rank calculations, Cost of clicks.

Shopping Ads

  • Merchant center creation, Data feed creation, Merchant center adwords linking, Shopping ad creation.

Added advantages of Google Adwords Course from LIPSINDIA.

  • Assistance in Google Adwords certification.
  • You think of a domain name and buy the same, we offer you a server space on which you can run your adwords campaign live.
  • Every digital marketing batch gets to create a real time live campaign on Google Adwords. This ensures the learning and implementation are perfect.
  • Learn it from Google Partners.
  • Access to live adwords data so as to understand key metrics like SIS, Segement Data, Automation rules, Conversion data

Google Adwords Training Testimonials

Had a great experience learning digital marketing from L.I.P.S Pune. they give Amazing support for non-technical people too . so far best institute in Pune . Cheers to L.I.P.S Team ;) (Source: LIPS INDIA Business Page)

- Kaushal Naik, Pune

Excellent Place To Start Learning Digital Marketing. Good Coaching Provided By Viren Sir. Thank you (Source: LIPS INDIA Google Business Page)

- Umang Sakariya, Mumbai

Thank you Viren sir and Lipsindia for providing knowledge in best way possible. Digital marketing would not have been easy without you ll. Got to learn more than i ever expected from the course. Being a businessman your course is doing wonders for me. Cant thank you enough for all knowledge and training. Keep rocking guys, you ll are doing fabulous job. Cheers.... (Source: LIPS INDIA Google Business Page)

- Arshid Bhimji, Mumbai

Thanks to Viren Sir for Teaching in such a good way as well sharing practical and real life examples so that we can easily relate to digital marketing .The sessions in class are interactive and a open platform to share your ideas and problems in marketing. You will get practical knowledge of digital marketing as well as behavioural knowledge to deal with clients and job recruiters. From my personal experience Viren sir is having solutions of each digital marketing problem in real world if there is no solution then he will definitely provide you best alternative to deal with the problem.(Source: LIPS INDIA Google Business Page)

- Vaibhav Vijay, Mumbai

Had an fabulous experience Covered all the topics related to digital marketing (Source: LIPS Page Sitejabber)

- Mahek B., Pune

I had joined LIPS India for Digital Marketing institution, It was an amazing learning experience. It was an interactive session with live case studies. I would recommend LIPS India. (Source:LIPS Page Sitejabber)

- Sneha P., Pune

I had great experience with LIPS India while learning the digital marketing course. A very good blend of theory and practical aspect of learning. (Source: Trustpilot)

- Chaitali Ghanekar, Mumbai

i am really thankfull for giving me such a wonderful learning,it was really a great professional learning experience.the best part of the institute is our viren sir has always helped me in clearing my doubts whenever i seeked for it. (Source:LIPS Mumbai Google Business Page)

- Shaheer Shaikh, Mumbai

For choosing a career in digital marketing in LIPS India was a correct option. I had a good experience from Lips india from the Borivali branch (source: LIPS Mumbai Google Business Page)

- Yogi Das, Mumbai

Google Adwords Success Stories


Google Adwords Training Starts

Weekdays Batch

Date Time (IST) City Location Price (GST included)
2019-03-20 10:45 AM - 12:45 PM Pune 47/2 ,Sankla Arcade , First floor ( opposite BSNL telephone exchange) Nal Stop , Karve Road, Pune Maharashtra 411004
13000 - 15000
2019-03-20 07:00 PM - 09:00 PM Pune LIPSINDIA, above Intuition IT Labs B-3, Ragvilas Housing Society, Lane D, North Main Road, Koregaon Park, Pune Maharashtra 411001
13000 - 15000
2019-04-16 12:45 PM - 02:45 PM Pune 47/2 ,Sankla Arcade , First floor ( opposite BSNL telephone exchange) Nal Stop , Karve Road, Pune Maharashtra 411004
13000 - 15000

Weekends Batch(Saturday and Sunday Only)

Date Time (IST) City Location Price (GST included)
2019-04-06 10:30 AM - 01:30 PM Pune 47/2 ,Sankla Arcade , First floor ( opposite BSNL telephone exchange) Nal Stop , Karve Road, Pune Maharashtra 411004
13000 - 15000

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Our Trainers

- Viraj waikar

7+ years of  experience in SEO, Adwords and Market Planning. Better understanding of current market strategies, adwords, SEO and google analytics. Previously worked with eVision Infotech.

- Anand Kumar

An IIT Roorkee alumni with a cumulative 18 years of experience in Ecommerce, Digital Marketing, Entrepreneurship, marketing strategies and communication, Data analytics and Data Science . Worked as Business Head For as an equity partner, set up e-commerce from scratch , worked on digital marketing campaign’s with country’s top ad agencies and FMHG brands like Revital, Saffola, Accuchek etc. Besides a trainer he is also an advisor and consultant to Brands on digital marketing GO TO DIGITAL STRATEGY

- Viren Patel

13+ years of Hands on experience in conceptualizing, Planning, Implementation and Execution of eCommerce & Digital Initiative with a focus on Maximizing ROI. High level of business acumen and experience in leading new initiatives in technology and go to market strategies. Have worked with organisations like TATA Interactive System, L10Nbridge Technologies and MEXUS education in the past, and is Google Analytics, Adwords, HootSuite and Inbound Certified Professional.

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Google Adwords Training FAQs.

What kind of exposure in strategy will i get at LIPSINDIA Google Adwords Course ?

  • The trainers at LIPSINDIA are Google certified professionals with an avg industry experience of over 8 years. The exposure that you get during this course is not only theoretical but also based on their learnings throughout the career

What skills do i need to posses to learn Google Adwords Campaigns perfectly and shine as a a PPC expert?

  • You should have a passion for marketing wherein words like brand, customer retention and behaviour, analysis, sales cycle, ROI etc should not be alien to you. To get the right essence of Google Adwords course you should have a decent command over language, a vigilant eye to notice what competitors and the industry practices are, a thoughtful mind to be innovative and effective with Ad copies, Landing Pages

Do we get to work on live projects?

  • While being a part of the program at LIPSINDIA you would have to create a business website on which you get to spend money ( you pay rs 500 and get rs 2000 additional ) for hands-on learning.Real time access to live data helps you understand optimization metrics.

Why Lavenir Digital Marketing Institute?

  • We have successfully trained over 1000 students with more than 100 Google Adwords certified students. The quality of our trainers reflect in the quality of our students

What kind of support can we expect post the Google Adwords Course

  • Our trainers are just ca phone call away to help you if you ever get stuck with your Google Adwords campaigns.