How to structure campaigns, understanding search campaign dynamics, Umbrella structure, targeting, Budgets, Geotargeting
Understanding keyword types, Ad copy structure, Ad extensions, Bidding, Ad ranks etc.
Campaign creation through keyword planner tool. Traffic estimation tool
Getting right keyword structure, shared library, bulk edits, setting rules
Search Campaign Optimisation
Understanding key parameters to improve optimisation, understanding impression shares, ad rank calculation
Optimisation for devices, location, time zones etc
While you have been deciding on the keywords to run your ads it might make sense to give Google a free hand to try it’s intelligence as well to compliment your ads, hence dynamic ads can be used.
Dynamic url tracking, understanding url structure and parameters.
Understanding display targeting parameters. How to set up display ads effectively
When to use CPC bids , when to use CPM bids
Understanding differential bidding, target and bid or bid only parameters.
How to set up remarketing camapaigns, understanding remarketing tags, bidding strategies, groups etc
How remarketing works, what are cookie? Hhow do cookies work in remarketing, understanding limitations
How to set up conversion tracking code, tracking assisted conversions and impressions, first click , last click analysis
Understanding Video ad formats, bidding , true view video ads, remarketing etc
Understanding search impression metrics, display impression metrics, Ad rank calculations, Cost of clicks.
Merchant center creation,
Data feed creation,
Merchant center adwords linking,
Shopping ad creation.
Added advantages of Google Adwords Course from LIPSINDIA.
Assistance in Google Adwords certification.
You think of a domain name and buy the same, we offer you a server space on which you can run your adwords campaign live.
Every digital marketing batch gets to create a real time live campaign on Google Adwords. This ensures the learning and implementation are perfect.
Learn it from Google Partners.
Access to live adwords data so as to understand key metrics like SIS, Segement Data, Automation rules, Conversion data
Google Adwords Training Testimonials
Had a great experience learning digital marketing from L.I.P.S Pune. they give Amazing support for non-technical people too . so far best institute in Pune . Cheers to L.I.P.S Team ;) (Source: LIPS INDIA Business Page)
- Kaushal Naik, Pune
Excellent Place To Start Learning Digital Marketing. Good Coaching Provided By Viren Sir. Thank you (Source: LIPS INDIA Google Business Page)
- Umang Sakariya, Mumbai
Thank you Viren sir and Lipsindia for providing knowledge in best way possible. Digital marketing would not have been easy without you ll. Got to learn more than i ever expected from the course. Being a businessman your course is doing wonders for me. Cant thank you enough for all knowledge and training. Keep rocking guys, you ll are doing fabulous job. Cheers.... (Source: LIPS INDIA Google Business Page)
- Arshid Bhimji, Mumbai
Thanks to Viren Sir for Teaching in such a good way as well sharing practical and real life examples so that we can easily relate to digital marketing .The sessions in class are interactive and a open platform to share your ideas and problems in marketing. You will get practical knowledge of digital marketing as well as behavioural knowledge to deal with clients and job recruiters. From my personal experience Viren sir is having solutions of each digital marketing problem in real world if there is no solution then he will definitely provide you best alternative to deal with the problem.(Source: LIPS INDIA Google Business Page)
- Vaibhav Vijay, Mumbai
Had an fabulous experience Covered all the topics related to digital marketing (Source: LIPS Page Sitejabber)
- Mahek B., Pune
I had joined LIPS India for Digital Marketing institution, It was an amazing learning experience. It was an interactive session with live case studies. I would recommend LIPS India. (Source:LIPS Page Sitejabber)
- Sneha P., Pune
I had great experience with LIPS India while learning the digital marketing course. A very good blend of theory and practical aspect of learning. (Source: Trustpilot)
- Chaitali Ghanekar, Mumbai
It is great experience of learning with L.I.P.S. Viren sir gives a real time example it help to understand.(Source: Trustpilot)
- Pravin Terse, Mumbai
i am really thankfull for giving me such a wonderful learning,it was really a great professional learning experience.the best part of the institute is our viren sir has always helped me in clearing my doubts whenever i seeked for it. (Source:LIPS Mumbai Google Business Page)
- Shaheer Shaikh, Mumbai
For choosing a career in digital marketing in LIPS India was a correct option. I had a good experience from Lips india from the Borivali branch (source: LIPS Mumbai Google Business Page)
An IIT Roorkee alumni with a cumulative 16 years of experience in Ecommerce, Digital Marketing, Entrepreneur, marketing strategies and communication. Worked as Business Head For healthizen.com as an equity partner, set up e-commerce from scratch , worked on digital marketing campaign’s with country’s top ad agencies and FMHG brands like Revital, Saffola, Accuchek etc.
- Viren Patel
12+ years of Hands on experience in conceptualizing, Planning, Implementation and Execution of eCommerce & Digital Initiative with a focus on Maximizing ROI. High level of business acumen and experience in leading new initiatives in technology and go to market strategies. Have worked with organisations like TATA Interactive System, L10Nbridge Technologies and MEXUS education in the past, and is Google Analytics, Adwords, HootSuite and Inbound Certified Professional.
- Viraj waikar
5+ years of experience in SEO, Adwords and Market Planning. Better understanding of current market strategies, adwords, SEO and google analytics. Previously worked with eVision Infotech.
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Google Adwords Training FAQs.
Will I be able to successfully manage online marketing for any organisation ?
The Google adwords training program takes you through simulated tests and conditions so as to equip you with the right approach and practise for running a successful adwords campaign
What kind of exposure in strategy will i get at LIPSINDIA Google Adwords Course ?
The trainers at LIPSINDIA are Google certified professionals with an avg industry experience of over 8 years. The exposure that you get during this course is not only theoretical but also based on their learnings throughout the career
What skills do i need to posses to learn Google Adwords Campaigns perfectly and shine as a a PPC expert?
You should have a passion for marketing wherein words like brand, customer retention and behaviour, analysis, sales cycle, ROI etc should not be alien to you. To get the right essence of Google Adwords course you should have a decent command over language, a vigilant eye to notice what competitors and the industry practices are, a thoughtful mind to be innovative and effective with Ad copies, Landing Pages
What are the chances of job placement post the digital marketing course at LIPSINDIA?
One sector which has been recruiting at a decent pace has been the digital media industry and with the riding wave every successful student at LIPSINDIA will have 100% opprotunity to get into jobs. Mumbai has already seen a growing demand of digital marketers and a host of our clients are from Mumbai. Pune has been catching up with the pace of mumbai as well. We have had media agencies and organisations from Mumbai and Pune eyeing our students. LIPSINDIA Placements
Do we get to work on live projects?
While being a part of the program at LIPSINDIA you would have to create a business website on which you get to spend money ( you pay rs 500 and get rs 2000 additional ) for hands-on learning.Real time access to live data helps you understand optimization metrics.
Why Lavenir Digital Marketing Institute?
We have successfully trained over 1000 students with more than 100 Google Adwords certified students. The quality of our trainers reflect in the quality of our students
What kind of support can we expect post the Google Adwords Course
Our trainers are just ca phone call away to help you if you ever get stuck with your Google Adwords campaigns.
You will be reminded 3 day's in advance via SMS/Email.