Google Adwords Training « Lavenir Institute of Professional Studies
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Google Adwords Certified Students

Sanghamitra Sarate

Google AdWords Certified

Laxman Koli

Google AdWords Certified

Nikhil Deshpande

Google AdWords Certified

Rajendra Hiwali

Google Adwords Certified

Jinesh Shah

Google Adwords Certified

Gaurav Shrivastav

Google AdWords Certified

Shrikant Wagh

Google AdWords Certified

Prasad Sable

Google AdWords Certified

Hrishikesh Parab

Google AdWords Certified

Akshaay Dhok

Google AdWords Certified

Varun Singh

Google AdWords Certified

Nikhil Mathur

Google AdWords Certified

Eshita Mathur

Google AdWords Certified

Vijaya Lakshmi

Google AdWords Certified

Mahendra Patil

Google AdWords Certified

Arti Shukla

Google AdWords Certified

Sancheeta Meshram

Google AdWords Certified

HomecoursesGoogle Adwords Training
HomecoursesGoogle Adwords Training

Google Adwords Training

Marketing Funnel Overview Understanding impressions, CTR, Clicks, Conversion ratio, Leads, Conversions, Optimisation Metrics Understanding payment terms CPC, CPM, CPL, CPA. Coversion from CPC to ecpm, ecpa and vice versa.

WE WILL OFFER FREE COURSES TO MARTYRS FAMILIES AND JUST 25% OF COURSE FEES FOR ARMYMEN FAMILIES.

Google Adwords Training Course Details

Introduction

Marketing Funnel Overview

Understanding impressions, CTR, Clicks, Conversion ratio, Leads, Conversions, Optimisation Metrics

Understanding payment terms CPC, CPM, CPL, CPA. Coversion from CPC to ecpm, ecpa and vice versa.

Platfrom Basics

Account creation, Billing methods and understanding the Adwords Hierarchy

MCC- My client center creation, Understanding hierarchy, RTB- Real Time Bidding

Understanding Landing pages, landing page essentials, A-B testing, Split testing

Search Campaign

How to structure campaigns, understanding search campaign dynamics, Umbrella structure, targeting, Budgets, Geotargeting

Understanding keyword types, Ad copy structure, Ad extensions, Bidding, Ad ranks etc.

Campaign creation through keyword planner tool. Traffic estimation tool

Getting right keyword structure, shared library, bulk edits, setting rules

Search Campaign Optimisation

Understanding key parameters to improve optimisation, understanding impression shares, ad rank calculation

Optimisation for devices, location, time zones etc

Dynamic Ads

While you have been deciding on the keywords to run your ads it might make sense to give Google a free hand to try it’s intelligence as well to compliment your ads, hence dynamic ads can be used.

Dynamic url tracking, understanding url structure and parameters.

Display Ads

Understanding display targeting parameters. How to set up display ads effectively

When to use CPC bids , when to use CPM bids

Understanding differential bidding, target and bid or bid only parameters.

Remarketing

How to set up remarketing camapaigns, understanding remarketing tags, bidding strategies, groups etc

How remarketing works, what are cookie? Hhow do cookies work in remarketing, understanding limitations

Conversion Tracking

How to set up conversion tracking code, tracking assisted conversions and impressions, first click , last click analysis

Video Ads

Understanding Video ad formats, bidding , true view video ads, remarketing etc

PERFORMANCE METRICS

Understanding search impression metrics, display impression metrics, Ad rank calculations, Cost of clicks.

Shopping Ads

Merchant center creation, Data feed creation, Merchant center adwords linking, Shopping ad creation.

Google Adwords Success Stories

LIPSINDIA AT GLANCE

Google Adwords Training Starts

Weekdays Batch

Date Time (IST) City Location Price*
2017-02-10 03:00 PM - 05:00 PM Pune 47/2 ,Sankla Arcade , First floor ( opposite BSNL telephone exchange) Nal Stop , Karve Road, Pune Maharashtra 411004
12000 - 12000

×You will be reminded 3day's in advance via SMS/Email.

2017-01-20 07:00 PM - 09:00 PM Mumbai 301, Purva Plaza, Above UTI Mutual Fund Office, Simpholi Signal, Borivali (W) Mumbai Maharashtra, 400092
12000 - 12000

×You will be reminded 3day's in advance via SMS/Email.

2017-02-02 09:30 AM - 11:30 AM Pune 214, 2nd floor, B bulding, G-O SQUARE, Mankar Chowk, Wakad, Pune, Maharashtra 411057
12000 - 12000

×You will be reminded 3day's in advance via SMS/Email.

2017-01-18 01:30 PM - 03:30 PM Mumbai 301, Purva Plaza, Above UTI Mutual Fund Office, Simpholi Signal, Borivali (W) Mumbai Maharashtra, 400092
12000 - 12000

×You will be reminded 3day's in advance via SMS/Email.

2017-02-01 07:00 PM - 09:00 PM Pune LIPSINDIA, 209A, A-Wing, KPCT Mall Fatima Nagar, Pune Maharashtra 411013
12000 - 12000

×You will be reminded 3day's in advance via SMS/Email.

Weekends Batch(Saturday and Sunday Only)

Date Time (IST) City Location Price*
2017-02-04 04:00 PM - 07:00 PM Pune 214, 2nd floor, B bulding, G-O SQUARE, Mankar Chowk, Wakad, Pune, Maharashtra 411057
12000 - 12000

×You will be reminded 3day's in advance via SMS/Email.

2017-01-28 02:00 PM - 05:00 PM Mumbai 301, Purva Plaza, Above UTI Mutual Fund Office, Simpholi Signal, Borivali (W) Mumbai Maharashtra, 400092
12000 - 12000

×You will be reminded 3day's in advance via SMS/Email.

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Our Trainers

Viren Patel

11+ years of Hands on experience in conceptualizing, Planning, Implementation and Execution of eCommerce & Digital Initiative with a focus on Maximizing ROI. High level of business acumen and experience in leading new initiatives in technology and go to market strategies. Have worked with organisations like TATA Interactive System, L10Nbridge Technologies and MEXUS education in the past, and is Google Analytics, Adwords, HootSuite and Inbound Certified Professional.

Viraj waikar

5+ years of  experience in SEO, Adwords and Market Planning. Better understanding of current market strategies, adwords, SEO and google analytics. Previously worked with eVision Infotech.

Anand Kumar

An IIT Roorkee alumni with a cumulative 16 years of experience in Ecommerce, Digital Marketing, Entrepreneur, marketing strategies and communication. Worked as Business Head For healthizen.com as an equity partner, set up e-commerce from scratch , worked on digital marketing campaign’s with country’s top ad agencies and FMHG brands like Revital, Saffola, Accuchek etc.

Rahul Gadekar

A Symbiosis alumni with 6+ years of experience with diverse roles in digital media arena, proven capability in tackling issues of E Commerce Marketing, User Engagement, Influencer Marketing, User Acquisition, Web Analytics & Programmatic Advertising.
Worked as DGM Marketing for Xrbia Developers, also worked with leading brands including Logitech, Cox & Kings, Universal Films of India, Gitanjali, Symbiosis etc.

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Added advantages of Google Adwords Course from LIPSINDIA.

  • Assistance in Google Adwords certification.
  • You think of a domain name and buy the same, we offer you a server space on which you can run your adwords campaign live.
  • Every digital marketing batch gets to create a real time live campaign on Google Adwords. This ensures the learning and implementation are perfect.
  • Learn it from Google Partners.
  • Access to live adwords data so as to understand key metrics like SIS, Segement Data, Automation rules, Conversion data

Google Adwords Training Testimonials

Google Adwords Training FAQs.

Will I be able to successfully manage online marketing for any organisation ?

The Google adwords training program takes you through simulated tests and conditions so as to equip you with the right approach and practise for running a successful adwords campaign

What kind of exposure in strategy will i get at LIPSINDIA Google Adwords Course ?

The trainers at LIPSINDIA are Google certified professionals with an avg industry experience of over 8 years. The exposure that you get during this course is not only theoretical but also based on their learnings throughout the career

What skills do i need to posses to learn Google Adwords Campaigns perfectly and shine as a a PPC expert?

You should have a passion for marketing wherein words like brand, customer retention and behaviour, analysis, sales cycle, ROI etc should not be alien to you. To get the right essence of Google Adwords course you should have a decent command over language, a vigilant eye to notice what competitors and the industry practices are, a thoughtful mind to be innovative and effective with Ad copies, Landing Pages

What are the chances of job placement post the digital marketing course at LIPSINDIA?

One sector which has been recruiting at a decent pace has been the digital media industry and with the riding wave every successful student at LIPSINDIA will have 100% opprotunity to get into jobs. Mumbai has already seen a growing demand of digital marketers and a host of our clients are from Mumbai. Pune has been catching up with the pace of mumbai as well. We have had media agencies and organisations from Mumbai and Pune eyeing our students. LIPSINDIA Placements

Do we get to work on live projects?

While being a part of the program at LIPSINDIA you would have to create a business website on which you get to spend money ( you pay rs 500 and get rs 2000 additional ) for hands-on learning.Real time access to live data helps you understand optimization metrics.

Why Lavenir Digital Marketing Institute?

We have successfully trained over 1000 students with more than 100 Google Adwords certified students. The quality of our trainers reflect in the quality of our students

What kind of support can we expect post the Google Adwords Course

Our trainers are just ca phone call away to help you if you ever get stuck with your Google Adwords campaigns.

Enquire Now (Pune)7350787800 / 9923744226 / (Mum) 8424041800