Digital Marketing Training For SMB (Small & Medium Business)

This digital marketing program is designed for small business with an intention to empower business owners to manage their marketing on their own. With the growth of internet penetration as more users move online it will become imperative for business to draw customers through digital marketing. Since digital marketing is a direct to customer channel, in the process a lot of customer data is generated which is critical to business and hence will make sense for business owners to learn and implement.





Digital Marketing Training For SMB Details


  • Understand CPC, CPM, CPA,CTR, Rates and other terms and terminologies.
  • Google adwords account setup, My client center Account, Billing and Hierarchy
  • Search Campaign Creation, Bidding, Keyword Planner, Bid adjustments, Automated bidding, Optimisation Techniques.
  • Conversion setup and tracking, Understanding key conversion metrics to ensure right ROI. Impression shares, segment data analysis.
  • Display Ads, Remarketing set up, bidding strategies, frequency cappiing, Ad formats and ad creation
  • Video Ads- Targeting, Remarketing, Bidding Formats

Social Media

  • Facebook- Content Strategy, Facebook Ads, Instagram Ads, Hashtags, Facebook Contests, Remarketing, User targeting.
  • Twitter- Understanding terms, levearging trends, Twitter Ads, Strategy, Remarketing
  • Linkedin - Linkedin Ads, Audience targeting,
  • You Tube- Channel Creation, Annotations, Cards
  • Social Media Analytics / Monitoring- Monitoring Tools Like Hootsuite, Tweetdeck, Social Mention

Search Engine Optimisation

  • SEO On Page- Html Tags, SEO essentials, multiregional targeting,
  • SEO Off Page- No Follow links, link building, backlink checker
  • Search Operaor, Competitor tracking strategies, seo/content strategy
  • Goole Webmaster tool- SEO data analysis, Disavow tool

Email Marketing

  • Email Campaign Creation on Mail Chimp, Mail customisation and personalisation.
  • Email Automation , Inbound marketing strategies and setting drip campaign

Google Analytics

  • Google analytics setup, understanding how google analytics
  • Goal settings, creating channels, dimensions and metrics
  • Understanding key metrics- pageviews, soucre, medium, bounce rate, segments, sessions
  • Multi channel funnels, conversion sources, goal analysis, Understanding customer demographic and behavioural aspects.

Duration Details

  • Total Course Duration: 6 Days Hours Per Day: 07:30hrs Mandatory Hours: 10:30 am - 06:00pm ( Those with time scarcity can leave post this time) Optional: 06:00pm-07:00pm ( Doubt sessions, Individual business query resolution.)

Who Should Attend ?

  • Business Owners
  • Business Decision Makers.
  • Marketers.

Added advantages of Digital Marketing Training For SMB from LIPSINDIA

  • Learn from the most experience trainers available in the business.
  • Learn on live and real time environment.
  • All practical classes.
  • Get customized marketing strategy for business.
  • Learn it from Google Partners.

Digital Marketing Training For SMB (Small & Medium Business) Testimonials

For choosing a career in digital marketing lavenir institute is correct from viren sir is great and teaching is excellent thanx viren sir (Source: LIPS INDIA Google Business Page)

- Vijal Pancholi, Mumbai

It was a great experience to learn Digital Marketing insights with L.I.P.S. Mumbai Team. Mr.Viren has apt knowledge of DM. He imbibe different culture to think DM way and how one can enhance their thinking level and understand what individual person thinks and how we can target them. I wish entire L.I.P.S. team for their endeavor. (Source: LIPS INDIA Google Business Page )

- Mithul Gandhi, Pune

Great Learning Experience on concept Of Digital Marketing with LIPS, it will be useful for turning Point of My career, the knowledge I have gained during training will be invaluable in future. so I am glad to be LIPS part. (Source: LIPS Pune Google Business Page)

- Sachin wakhradkar, Mumbai

Digital Marketing Success Stories


6 Days Digital Marketing Training For SMB Starts

Weekdays Batch

Date Time (IST) City Location Price (GST included)

Weekends Batch(Saturday and Sunday Only)

Date Time (IST) City Location Price (GST included)

Follow Us on Social Media


Our Trainers

- Anand Kumar

An IIT Roorkee alumni with a cumulative 18 years of experience in Ecommerce, Digital Marketing, Entrepreneurship, marketing strategies and communication, Data analytics and Data Science . Worked as Business Head For as an equity partner, set up e-commerce from scratch , worked on digital marketing campaign’s with country’s top ad agencies and FMHG brands like Revital, Saffola, Accuchek etc. Besides a trainer he is also an advisor and consultant to Brands on digital marketing GO TO DIGITAL STRATEGY

- Vipul Dastane

An adept business professional with 15 plus years of sales & marketing experience in the services sector. Expertise lies in business strategy, digital marketing, setting process and working on ROI. Vipul is also an Google Analytics & Adwords Certified Individual for Google search and Google Display. He runs a business consulting service in hospitality sector and has worked with some of the biggest names in the business

Rate this course :
(28 votes, average: 4.73 out of 5)

Digital Marketing Training For SMB FAQs.

Is it possible to grasp complete digital marketing in 6 days ?

  • The 6 day capsule is meant for business owners and decision makers, wherein the learning would be purely from a business need perspective. The module will cover all the necessary ingredients needed in digital marketing .

What kind of learning would I Get

  • The complete training program would be on practicles and real learnings. Real time learning would ensure the participants woudl walk out with full knowledge on how to implement digital marketing for their business.

Is this going to be a theory only or a practical driven appraoch

  • The entire module would be covered through a practical driven approach. Every participant will learn on live platforms and implementation.

Who Would Provide The Laptops For learning

  • Those who can get their laptops along should bring their laptops along with them. The ones who would want us to provide laptops will have to inform us in advance. There is a discount of Rs 1000 for those participants who bring their laptops along with them.