Digital Marketing Course Pune, Mumbai | Digital Marketing Institute| Online training institute
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We Mean It When We Say -Google Adwords Certification.

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HomecoursesDigital Marketing Course
HomecoursesDigital Marketing Course

Digital Marketing Course

Digital marketing course LIPSINDIA is a classroom training program which covers all facets of web marketing ie. SEO, Google Adwords, Display marketing, Social media and other tools. The advanced digital marketing course is jointly run by LIPSINDIA and SEED in association to build excellence. This program empowers you to call yourself a digital marketing evangelist. You can work for any digital marketing agencies, internet marketing teams of business setups , start your own website and run business , work as a freelancer or be a part of the web marketing outsourcing industry. LIPSINDIA recruitment team would be responsible for ensuring that everyone who undergoes our training program gets sufficient job interview opportunities. You get to learn all of it from IIT / IIM alumni and various other industry experts..

For all those who have attended any digital marketing course from any other training institute and have been unsatisfied with it, you can enroll with our program at 50% of the course fees or get a discount equivalent to your course fees ( which ever is lesser). You will need to carry your fees receipt to avail this offer.


The Most Detailed Digital Marketing Course Content Available- Compare it Yourself

Web Introduction

Digital Marketing Overview

Understanding website structure- Domain, Sub Domains, Servers, Hosting, CMS, WordPress website creation, Web Pages Creation

Learnng basic html tags, Anchor, Images, Urls, Listing, Div, class

Google Adwords

Account creation, Billing methods and understanding the adwords structure

Understanding payment modes- PPC, CPM, CPA, CPL, and understanding marketing funnel

Campaign structuring ,Keyword research and identification,Landing page optimisation ,Ad format and ad copies adwords policies: Text format, Display format

Campaign Placement and targeting, Campaign Optimization: Geo-targeting , Bid Managements, time schedules ,Setting automated rule parameters

Targeted ads on Google display network,Dynamic Ads on search network, Remarketing techniques

Performance monitoring and Campaign tracking,impression shares, shared library and reports

Google Adwords Certification Assistance

Merchant center creation,Data feed creation,Merchant center adwords linking,Shopping ad creation.

SEO- On Page

Initial Site Analysis,Competition Analysis, Keyword Research, Keyword Density,Title/Description/Keyword/Other Meta Tags Development

Site (URL) Structure Analysis, Web Designing Basics, URL renaming/re-writing, Content Development Check,H1, H2, H3 Tags,Anchor Text

Existing Web Content Optimization, Image Optimization, Use of robots.txt, HTML Validation, Creation of XML/HTML/Text Sitemaps.

Understanding Cannibalisation, canonicalisation, International targeting, Multilingual targeting

SEO Off Page

Understanding links, anchors, follow nofollow

Google Mapping/Listing ,Press release news syndication,RSS (Really Simple Syndication) Local and regional search engine indexing

Forum Posting & Posting Free Classifieds,Yahoo Answer Link Building,

Article submissions, PR submissions, Guest Blogging, Commenting

Social Media

Facebook- Facebook for business, Opengraph, Page creation, content strategy, hashtags, facebook applications, paid advertisements, Remarketing, Analytics

Twitter- Understanding twitter for business, Page creation hashtags, discover, cards, strategies to add followers, Marketing and tools, Analytics.

Youtube- Channel creation, video promotion, increase viewership, annotations, cards.

Linkedin- Content strategies, paid promotion


Understanding how mail servers work

Understanding terms- Hard Bounce, Soft Bounce, Open rate, inbox , spam

Mail Chimp Introduction- Sending mail, use templates, landing pages, lead capturing, Mail Automation.

Inbound marketing concepts using mail services, customer bucket creation and content customisation

Ad Servers-Display

Understanding the online advertising ecosystem, adnetworks, publishers,ad servers, ad exchange servers

Ad server basics and installation. We train you on Openx (Revive)

Implementing display banner, understanding and implementing banner ad codes

Learning setting like geotargeting, frequency capping, pixel tracking, conversions

Identifying right publishers using tools : Alexa. Understanding how third party cookies work

Google Analytics

Google analytics setup, understanding how google analytics

Goal settings, creating channels, dimensions and metrics

Understanding key metrics- pageviews, soucre, medium, bounce rate, segments, sessions

Multi channel funnels, conversion sources, goal analysis, Understanding customer demographic and behavioural aspects.

Mobile Marketing

Mobile app promotions, Techniques to improve downloads and usage.

Understanding the world of missed calls

SMS marketing Campaigns

ASO(App store optimisation)

Social Media Analytics

social media metrics, real time customer targeting, sentiment analysis, competitor tracking, hootsuite

Video Ads

Creating youtube channel, Understanding annotations, cards, navigation within youtube channel, Increase Views, Increase search ranking

Linking to adwords Account

Promoting video ads on youtube, Formats,Cost ,targeting, Analytics

Affiliate Marketing And Content Creation

Affiliate Marketing: Understand affiliate network, Selling through affiliate channel, Revenue generation affiliate marketing.

Content Creation:  Creating Infographics, Video creation tools, Comic strip creation.


Digital Marketing Course would be beneficial for – Fresher Graduates / Fresher Post Graduates / Final year marketing postgraduates who have not yet found a campus job.

Stuck in door to door sales job / Working professional / Entrepreneurs / business owners – intending to ride the growing job opportunities / business opportunities in internet marketing , digital marketing and social media. A must gain skill for Entrepreneurs, as it gives them enough understanding on their spend.


The duration of the digital marketing program is 2-3 months depending on the batch you are a part of . Weekend batches typically take about three month and weekdays batches are about 2½ months. 

Not Just a Course -We Help Nurture Career And Business

We Are In No Race To Claim Numbers But Just In Case

Digital Marketing Classroom Training Starts

Weekdays Batch

Date Time (IST) City Location Price*
2017-05-02 01:30 PM - 03:30 PM Mumbai 417, Pearl Plaza (Fourth Floor), Opposite Andheri West Station, Next to New McDonald's. Andheri West, Mumbai 400058
25000 - 27000

×You will be reminded 3day's in advance via SMS/Email.

2017-04-18 04:00 PM - 06:00 PM Pune LIPSINDIA, above Intuition IT Labs B-3, Ragvilas Housing Society, Lane D, North Main Road, Koregaon Park, Pune Maharashtra 411001
25000 - 27000

×You will be reminded 3day's in advance via SMS/Email.

2017-04-20 09:30 AM - 11:30 AM Pune 214, 2nd floor, B bulding, G-O SQUARE, Mankar Chowk, Wakad, Pune, Maharashtra 411057
25000 - 27000

×You will be reminded 3day's in advance via SMS/Email.

2017-04-25 12:45 PM - 02:45 PM Pune 47/2 ,Sankla Arcade , First floor ( opposite BSNL telephone exchange) Nal Stop , Karve Road, Pune Maharashtra 411004
25000 - 27000

×You will be reminded 3day's in advance via SMS/Email.

2017-05-05 08:00 AM - 10:00 AM Mumbai 301, Purva Plaza, Above UTI Mutual Fund Office, Simpholi Signal, Borivali (W) Mumbai Maharashtra, 400092
25000 - 27000

×You will be reminded 3day's in advance via SMS/Email.

2017-05-23 04:30 PM - 06:30 PM Mumbai 417, Pearl Plaza (Fourth Floor), Opposite Andheri West Station, Next to New McDonald's. Andheri West, Mumbai 400058
27000 - 25000

×You will be reminded 3day's in advance via SMS/Email.

2017-05-26 07:00 PM - 09:00 PM Mumbai 301, Purva Plaza, Above UTI Mutual Fund Office, Simpholi Signal, Borivali (W) Mumbai Maharashtra, 400092
27000 - 25000

×You will be reminded 3day's in advance via SMS/Email.

Weekends Batch(Saturday and Sunday Only)

Date Time (IST) City Location Price*
2017-05-06 06:30 PM - 09:30 PM Pune 47/2 ,Sankla Arcade , First floor ( opposite BSNL telephone exchange) Nal Stop , Karve Road, Pune Maharashtra 411004
25000 - 27000

×You will be reminded 3day's in advance via SMS/Email.

2017-05-06 06:30 PM - 09:30 PM Pune 47/2 ,Sankla Arcade , First floor ( opposite BSNL telephone exchange) Nal Stop , Karve Road, Pune Maharashtra 411004
25000 - 27000

×You will be reminded 3day's in advance via SMS/Email.

2017-04-29 06:30 PM - 09:30 PM Pune 214, 2nd floor, B bulding, G-O SQUARE, Mankar Chowk, Wakad, Pune, Maharashtra 411057
25000 - 27000

×You will be reminded 3day's in advance via SMS/Email.

2017-05-20 10:30 AM - 01:30 PM Mumbai 417, Pearl Plaza (Fourth Floor), Opposite Andheri West Station, Next to New McDonald's. Andheri West, Mumbai 400058
27000 - 25000

×You will be reminded 3day's in advance via SMS/Email.

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Our Trainers

Viren Patel

11+ years of Hands on experience in conceptualizing, Planning, Implementation and Execution of eCommerce & Digital Initiative with a focus on Maximizing ROI. High level of business acumen and experience in leading new initiatives in technology and go to market strategies. Have worked with organisations like TATA Interactive System, L10Nbridge Technologies and MEXUS education in the past, and is Google Analytics, Adwords, HootSuite and Inbound Certified Professional.

Viraj waikar

5+ years of  experience in SEO, Adwords and Market Planning. Better understanding of current market strategies, adwords, SEO and google analytics. Previously worked with eVision Infotech.

Omkar Deshpande

Omkar is Hubspot Inbound Marketing  and Google Adwords Certified. He also holds a Masters in International Business from the prestigious IESEG School of Management, Paris. An avid writer, Omkar has authored a book “Sales Management” for BBA students of Pune University.

Omkar specializes in the strategizing, designing and implementation of digital marketing plans and campaigns. His contribution in the field of Marketing & Sales spans through diversified industrial segments. His clientele ranges through Food Chains, Hospitals, Book Publishers, Real Estate Companies, FMCG Brands and a few political images. 

Akanksha Sharma

An MBA in Marketing and International Business with 6 years of experience in the areas of Strategic Planning,  Marketing Positioning, Messaging , Channel Marketing, Media Planning , Digital marketing and e-commerce. She is Google Adwords certified Individual, worked as Brand Manager with top brands like GE healthcare, Biocon , Emcure. Lately worked as Manager- Online Sales & Marketing- Ecommerce bussiness in Olive Tree Trading. Dedicated individual with excellent interpersonal, communication and organisational skills.

Rahul Gadekar

A Symbiosis alumni with 6+ years of experience with diverse roles in digital media arena, proven capability in tackling issues of E Commerce Marketing, User Engagement, Influencer Marketing, User Acquisition, Web Analytics & Programmatic Advertising.
Worked as DGM Marketing for Xrbia Developers, also worked with leading brands including Logitech, Cox & Kings, Universal Films of India, Gitanjali, Symbiosis etc.

Anand Kumar

An IIT Roorkee alumni with a cumulative 16 years of experience in Ecommerce, Digital Marketing, Entrepreneur, marketing strategies and communication. Worked as Business Head For as an equity partner, set up e-commerce from scratch , worked on digital marketing campaign’s with country’s top ad agencies and FMHG brands like Revital, Saffola, Accuchek etc.


5+ Years of combined work experience as an Engineer and a Digital Marketer. With Qualifications such as B.E and MBA, I have had opportunities to work for some well-established organizations such as Carwale, Nash Robotics and start-ups such as Aasaanjobs and Hunarr. Most recently worked as a Marketing Head for Olive Twig Infosolutions. Currently acting as a Consultant for startups such as Easy Wedding. 

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Why Digital Marketing Course At LIPSINDIA Is Different ?

  • The most exhaustive digital marketing content , with an exposure to real implementation and learning. All our students have an acces to real google analytics data, real adwords, webmaster tool data so that they get to know the real data. There isn't any institute which shares any such information to its student
  • Unlike other institute where trainers have just worked as agencies and have no clue on revenue side , At LIPSINDIA our digital marketing trainers having worked for real business have sufficient exposure to revenue side and hence carry the most unique exposure of what the industry expects.
  • Every digital marketing batch gets to create a real time live campaign on Google Adwords. No Other institute offers such kind of spend. This ensures our students have confidence in creating live adwords campaigns.
  • Learn it from Google Partners.
  • Our students have access to paid email platforms to learn email automation. While sending emailer through bulk mailing platforms is no great shakes, however email automation , driving sales through inbound marketing is the need of hour.
  • LIPSINDIA Facebook, Instagram and Twitter Ad campaigns are managed by students in the live classroom.
  • Once A Student Always a student. Our past Digital Marketing Students can attend any session at any of our branches ,with a prior information and availability of the seats. Ensuring they are in sync with whats new. They do not have to pay the fees again
  • Our Trainers support for any problems faced in real time stays with you always even after the completion of the course.
  • We practise Inbound Marketing for our acquisition. We would not bug you by constantly bugging you up by calls or emailers post your enquiry, we might call you just two times and leave the rest for you to decide.
  • We do not believe in simply adding bullet points to course content just for the heck of it. We go full deeper into what ever we train.

Digital Marketing Course Testimonials

Digital Marketing Classroom Training FAQs.

Will I be able to successfully manage online marketing for any organisation ?

The digital marketing course has been designed keeping in mind the growing need of digital marketers by organisations. The USP of the digital marketing training program at LIPSINDIA is the extended focus on strategy training. While online marketing tools like SEO, SEM, Social Media, Mobile marketing are relatively easier to understand, what becomes more critical is the use of strategy while using these platforms.

What kind of exposure in strategy will i learn at LIPSINDIA Digital marketing Course ?

The biggest mistake a host of digital marketers do today is to try every possible online tool without much thought on Goal, customer, existing process, brand, sales cycle, etc and hence fail to deliver. The digital marketing course at LIPSINDIA lays an extra emphasis on getting your approach right so as to be a true marketing professional rather than being just one amongst the many so called digital marketers.

What skills do i need to posses to learn digital marketing perfectly and shine as a digital marketer?

You should have a passion for marketing wherein words like brand, customer retention and behaviour, analysis, sales cycle, ROI etc should not be alien to you. To get the right essence of this digital marketing course you should have a decent command over language,penchant for latest in trends and quick learner.

What are the chances of job placement post the digital marketing course at LIPSINDIA?

One sector which has been recruiting at a decent pace has been the digital media industry and with the riding wave every successful student at LIPSINDIA will have 100% opprotunity to get into jobs. Mumbai has already seen a growing demand of digital marketers and a host of our clients are from Mumbai. Pune has been catching up with the pace of mumbai as well. We have had top media agencies from Mumbai and Pune eyeing our students.LIPSINDIA Placements

Do we get to work on live projects?

The entire digital marketing training has been built around real  time implemenation. Every student gets to create live Google adwords camapign, LIPSINDIA social media campaigns are created by students in classroom. All our digital marketing students have an access to live Google Search Console and Google Analytics data.

Why Lavenir Digital Marketing Institute?

LIPSINDIA boasts of running one of the most comprehensive and detailed internet marketing course compared to all available digital marketing courses offered by other digital marketing institutes. Besides LIPSINDIA trainers are extremely qualified in terms of pedagogy and rich experience which reflects in every successful students from LIPSINDIA.

Unlike other institutes why does LIPSINDIA not have bigger brand Logos Of alumni and students placed

At LIPSINDIA we preach what we believe, a student from a brand does not entitle us to use their logo nor a student placed at any of these brands allow us to use their logo unless specifically allowed by the brand. While our students work with the best of agencies in india including the likes of iprospect, watmedia, bcwebwise, reachlocal, to telecom players like vodafone, Idea celular, reliance, Tata, to Financial players like HDFC securities, Angel Broking, Reliance, Bajaj to IT players like Infosys, Wipro, Zensar, Cybage, suma soft to real estate players like Kumar Properties, ABIL, Paranjape, Mont Vert, Siddhi Vinayak Group, DSK, windsor  etc, to hospitality like Rhythm, Park Central to Media guys from Sheemaroo, UTV, Sakal, Namrata ads, to startups like interview mocha, extraaedge, dreamwallet to so many other business. We do not boast of providing the best of resources for all. We Practise WeEthicalBeEthical. This is what you learn and what you implement.

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