Digital Marketing Course In Mumbai
LIPSINDIA is a premium Digital Marketing Training destination in Mumbai providing most exhaustive digital marketing course curriculum with 5000+trained digital marketers and Success stories. Our course structure offers hands-on practical learning on all the channels of digital marketing likeSearch Engine Optimisation, Social Media Marketing, Google Adwords – PPC, Display Marketing, E-mail Marketing, Ad-server, Affiliate Marketing, Mobile Marketing, Analytics and other tools. You get to learn all of it from industry experts. We offer Digital marketing course in Mumbai through CLASSROOM training And ONLINE LIVE Training program with weekday and weekend training options. Digital Marketing Course Online training – LIVE Sessions @ 22500 . Our Advanced Digital marketing course curriculum gives you right mix of practical knowledge and You can work for any digital marketing agencies, internet marketing teams of business setups, start your own website and run business, work as a freelancer or be a part of the web marketing outsourcing industry. LIPSINDIA recruitment team would be responsible for ensuring that everyone who undergoes our training program gets sufficient job interview opportunities. For all those who have attended any digital marketing course from any other Digital Marketing Institute in Mumbai and have been unsatisfied with it, you can enroll with our program at 50% of the course fees or get a discount equivalent to your course fees (which ever is lesser). You will need to carry your fees receipt to avail this offer, Kindly contact LIPS Team to know all details you need to provide to claim this offer.
The Most Exhaustive Digital Marketing Course Curriculum In Mumbai- Compare it Yourself
Web Introduction
Digital Marketing Overview
Understanding website structure- Domain, Sub Domains, Servers, Hosting, CMS, WordPress website creation, Web Pages Creation
Google adwords
- Google ads platform lies at the cores of any digital mareketers arsenal and hence our digital marketing course in pune includes the most detailed, elaborative and exhaustive coverage of Google ads Implementation.
- Account creation, Billing methods and understanding the adwords structure
- Understanding payment modes- PPC, CPM, CPA, CPL, and understanding marketing funnel
- Campaign structuring, Keyword research and identification, optimisation, Ad format and ad copies adwords policies: Text format, Display format
- Campaign Placement and targeting, Campaign Optimization
- Display ads, Video ads, Shopping ads, Remarketing, Smart campaign
- Learning setting like geotargeting, frequency capping, pixel tracking, conversions
- Adwords Campaign A/B Testing
- Merchant center creation,Data feed creation,Merchant center adwords linking,Shopping ad creation.
- RLSA, DSA Strategies
- Automation Rules wrt to metrics
SEO On Page
- Site Level / Page Level SEO Factors
- Initial Site Analysis, Competition Analysis, Keyword Research, Keyword Density,Title / Description / Keyword / Other Meta Tags Development
- Existing Web Content Optimization, Image Optimization, Use of robots.txt, HTML Validation, Creation of XML/HTML/Text Sitemaps.
- Understanding Cannibalisation, canonicalisation, International targeting, Multilingual targeting
SEO Off Page
Understanding links, anchors, follow nofollow
Google Mapping/Listing ,Press release news syndication,RSS (Really Simple Syndication) Local and regional search engine indexing
Forum Posting & Posting Free Classifieds,Yahoo Answer Link Building,
Article submissions, PR submissions, Guest Blogging, Commenting
Social media
- Facebook- Facebook for business, Page creation, content strategy, hashtags, facebook applications, paid advertisements, Remarketing,Automation, Remarketing Data and Digital Assets Engaged audience, Campaign Structure, AnalyticsTwitter- Understanding twitter for business, Page creation hashtags, discover, cards, strategies to add followers, Marketing and tools, Analytics. Paid campaign
- Youtube- Channel creation, video promotion, increase viewership, annotations, cards.
- Linkedin- Content strategies, paid promotion
- Instagram- Content, Paid ads
Email Marketing
Understanding how mail servers work
Understanding terms- Hard Bounce, Soft Bounce, Open rate, inbox , spam
Mail Chimp Introduction- Sending mail, use templates, landing pages, lead capturing, Mail Automation.
Inbound marketing concepts using mail services, customer bucket creation and content customisation
Ad servers Display
Understanding the online advertising ecosystem, adnetworks, publishers,ad servers, ad exchange servers
Ad server basics and installation. We train you on Openx (Revive)
Implementing display banner, understanding and implementing banner ad codes
Learning setting like geotargeting, frequency capping, pixel tracking, conversions
Identifying right publishers using tools : Alexa. Understanding how third party cookies work
Google Analytics UA / GA4
Google analytics setup, understanding how google analytics
Goal settings, creating channels, dimensions and metrics
Understanding key metrics- pageviews, soucre, medium, bounce rate, segments, sessions
Multi channel funnels, conversion sources, goal analysis, Understanding customer demographic and behavioural aspects.
Mobile Marketing
Mobile app promotions, Techniques to improve downloads and usage.
Understanding the world of missed calls
SMS marketing Campaigns
ASO(App store optimisation)
WordPress CMS
- Understanding website structure
- WordPress Web Pages Creation
- Elementor Page builder implementation
- Plugins
- Widgets
- Menu settings
- Insert scripts in head tag to make connection with different platforms
Social Media Analytics
social media metrics, real time customer targeting, sentiment analysis, competitor tracking, hootsuite
Video Optimisation
Creating youtube channel, Understanding annotations, cards, navigation within youtube channel, Increase Views, Increase search ranking
Linking to adwords Account
Promoting video ads on youtube, Formats,Cost ,targeting, Analytics
GTM Google Tag Manager
Google Tag Manager set up and Overview
Using GTM for
Google Ads Conversion Tracking
Google Analytics
Meta Pixel
Google Ads Remarketing
and other tags implementation
- Capturing Scroll Depth
- Capturing All Buttons clicked.
- Capturing Video Viewed
- Elements Viewed Captured
CRO : Conversion Rate Optimisation
Conversion rate optimisation strategy
Conversion rate optimisation Tools.
Content Creation
Content Creation:
Creating Infographics, Video creation tools, Comic strip creation, image creation. access to paid platforms
Affiliate Marketing
Affiliate Marketing
Understand affiliate network, Selling through affiliate channel, Revenue generation affiliate marketing.
Eligibility
Digital Marketing Course would be beneficial for – Fresher Graduates / Fresher Post Graduates / Final year marketing postgraduates who have not yet found a campus job.
Stuck in door to door sales job / Working professional / Entrepreneurs / business owners – intending to ride the growing job opportunities / business opportunities in internet marketing , digital marketing and social media. A must gain skill for Entrepreneurs, as it gives them enough understanding on their spend.
Duration
3 – 3.5 months For Weekdays Batch
4 – 5 Month for Weekend Batch
What You Get On Your Plate To Learn
Server Space
Unlimited Server Space For WordPress Website Creation and Learning, Free Access to paid Website creation tools.
Platform Access
Live Google Analytics Data, Live search console data, Paid Mailchimp account access, Paid Infographics, Video, comic strip maker access, Opens Adserver
Paid Campaigns
Adwords spend and Facebook spend for for every group of three. Access to live Google Adwords data set.
Free Trial Platforms
SEMrush, Kwfinder, Hootsuite, Trackur, Spyfu, Puschcrew (web push notification lifetime free for one login), App Annie
Highlights
10+
Concurrent Batches Every Month
80+
Students Every Month
How The Digital Marketing Course at LIPSINDIA is different than other Digital marketing Courses In Mumbai
- Our Trainers support for any problems faced in real time stays with you always even after the completion of the course.
- Once A Student Always a student. Our past Digital Marketing Students can attend any session at any of our branches ,with a prior information and availability of the seats. Ensuring they are in sync with whats new. They do not have to pay the fees again
- Every digital marketing batch gets to create a real time live campaign on Google Adwords. No Other institute offers such kind of spend. This ensures our students have confidence in creating live adwords campaigns.
- Unlike other institute where trainers have just worked as agencies and have no clue on revenue side , At LIPSINDIA our digital marketing trainers having worked for real business have sufficient exposure to revenue side and hence carry the most unique exposure of what the industry expects.
- The most exhaustive digital marketing content , with an exposure to real implementation and learning. All our students have an acces to real google analytics data, real adwords, webmaster tool data so that they get to know the real data. There isn't any institute which shares any such information to its student
- Our students have access to paid email platforms to learn email automation. While sending emailer through bulk mailing platforms is no great shakes, however email automation , driving sales through inbound marketing is the need of hour.
- LIPSINDIA Facebook, Instagram and Twitter Ad campaigns are managed by students in the live classroom.
Digital Marketing Course In Mumbai Testimonials
Batch Schedule, Location and Fees Of Our Digital Marketing Course At Mumbai Locations
Meet the trainer
Some Common Questions To Ask Before You Enrol For Our Digital Marketing Program At Mumbai
What are the chances of job placement in Mumbai,post the completion of this digital marketing course
post completion of this course you have placement assistance from LIPSINDIA recruitment team, you are updated on various job opportunities for digital mareketers in mumbai and depending upon your interest in those your resumes are shared and the process is taken ahead. LIPSINDIA Placements
What is the scope of homemakers on sabbatical post completion of this digital marketing course?
Digital marketing does not necessarily need physical presence at office premises for implementaion. Remote opportunitiesin digital marketing is always in the offing. However you need to have excellent understanding of digital marketing and great skills to attract attention of potential recuiters in Mumbai or worldwide to offer you to work from home or part time. Having said that there is enough opportunity in the neighbourhood for digital mareketers since every small and medium business in Mumbai todays needs a Digital marketer.
Will I be able to successfully manage online marketing for any organisation ?
This digital marketing course at LIPSINDIA Mumbai has been designed keeping in mind the growing need of digital marketers by organisations. The usp of our digital marketing training course in Mumbai lies at handson real implementation and the extended focus on strategy training. While online marketing tools like SEO, SEM, Social Media, Mobile marketing are relatively easier to understand, what becomes more critical is the use of strategy while using these platforms. During the course of duration you are trained to implement digital marketing through live campaigns on Google ads, Facebook ads. You would be able to create digital marketing campaigns for any organisation in Mumbai howevere to be an expert you will need to understand the dynamics of the business which might take some time with the organisation
Do We Get To Work On Live Projects?
We could be one of the exceptional digital marketing institute in Mumbai with a very strong focus on learning live implemenations rather just global / strategic Gyan. The entire digital marketing training has been built around real time implemenation. Every student gets to create live Google adwords camapign, live social media campaigns, live website creation with an access to real server. LIPSINDIA social media campaigns are created by students in classroom. All our digital marketing students have an access to live Google Search Console and Google Analytics data. Our digital marketing students have an access to paid content creation tool, paid SEO tools for perfect understanding of they work.
What is an Eligibility criterion for Digital Marketing course to Shine As a Digital Marketer?
For us ideal candidate is one who has basic understanding about Marketing and Internet. Wherein words like brand, customer retention and behavior, analysis, sales cycle, ROI etc should not be alien to you. To get the right essence of this digital marketing course you should have a decent command over language, penchant for latest in trends and quick learner.
Digital Marketing Course would be beneficial for – Fresher Graduates / Fresher Post Graduates / Final year marketing postgraduates who have not yet found a campus job. Working professional / Entrepreneurs / business owners – intending to ride the growing job opportunities / business opportunities in Internet marketing, digital marketing and social media. A must gain skill for Entrepreneurs, as it gives them enough understanding on their spend
How LIPSINDIA is different from other Digital marketing Institute who provides Digital Marketing courses in Mumbai?
At LIPSINDIA our team would never make false promises with respect to course content, placement assistance, trainers and any query that has to do with admissions. LIPSINDIA boasts of running one of the most comprehensive and detailed Internet marketing course compared to all available digital marketing courses offered by other digital marketing institutes. Besides our trainers are extremely qualified in terms of pedagogy and rich experience which reflects in every successful students from LIPSINDIA.
What all locations you have for Digital Marketing Training in Mumbai?
We Provide Digital marketing course training in Mumbai at 3 Locations – Borivali West, Andheri West and Thane West, all these locations are near Station. Curriculum and Training methodology at all the Locations are same so choose the location nearby you in Mumbai.
What other certifications can be availed by Students post completion of Digital marketing course?
There are lots of certificates which are available online and are accessible to all, it’s important to understand what value these certificates hold. Google offers free certification like
- Google Adwords Search Advertising ,
- Google Display Advertising,
- Google Mobile Advertising,
- Google Video Advertising,
- Google Shopping Advertising
- Google Analytics.
- Bing is one more such certification.
There are more certifications which one can go for but are paid like Facebook Blueprint, Hootsuite and HubSpot.
What are placement records for LIPSINDIA Digital marketing training Institute Mumbai?
We Help Nurture Career And Business by delivering right mix of Knowledge and practical approach! LIPSINDIA alumni includes Entrepreneurs, Business owners / Working professional / Fresher Graduates / Fresher Post Graduates who want to gain Digital marketing knowledge to be applied for their business, skill enhancement. While all of our students don’t look onto us for Placement, You can checkout LIPSINDIA Digital Marketing Success Story!