What Is Inbound Marketing?
Inbound marketing is a technique of drawing customers through social media marketing and content marketing. It focuses more on creating quality content that will pull people into your business. Inbound is a better way to market, a better way to sell, and a better way to serve your customers. Because when good-for-the-customer means good-for-the-business, your company can grow better over the long term.
Inbound Marketing ->Content Marketing ->Lead Generation ->Growth Hacking
The four steps from unawareness to acquisition.
Entice your customer towards your business
Attracting your target audience to your website is vital for an effective inbound strategy. The goal is to make prospects aware of your company and the services and products that you offer. You can connect to potential customers by using online platforms like Social Media networks by answering common problems and by valuable content on your website. read more
Transform visitor’s into leads
This phase is how to convert the website visitors into leads. We can easily convert them by getting some basic information about the visitors such as name, email-address, phone number, location, job-title etc. This information can be gathered by having powerful landing pages, forms, call to action. Read On Wikipedia
Make an engagement
Now we have traffic and are converting that traffic into leads. All that effort is nothing if we cannot convert those leads into money paying customers. But how to attain it? There are various marketing tools available to ensure that. Email-Marketing, Marketing-Automation, Sale-Lead nurturing campaigns are some powerful marketing strategies to make an engagement with the customer.
Captivate your lead
This is basically the most important phase to retain an existing customer. In order to create a memorable customer experience with things like discounts, gifts, promotion, or spontaneous outreach to your customers, you can foster an emotional connection and sense of good-will that will make them more likely to be loyal to your brand long-term. read more
What’s so hot about Inbound Marketing today?
Inbound marketing is a strong technique in which you provide exact answers to the customer they are searching for which builds trust, reputation and authority.
Instead of the old outbound marketing methods of purchasing ads, buying email lists, and hunting down leads, inbound marketing focuses on creating quality content that pulls people toward your company and product, where they inherently want to be.
Why You Need to apply Inbound Marketing in your business?
Inbound Marketing helps you to spend your money smartly. Whether your business is small or big, inbound its 10 times more effective for generating a higher ROI. Here are some benefits of inbound marketing you need to consider before you start a business.
2)Builds Authority and Awareness.
3)Increases trust and credibility.
4)Long lasting business relationship.
Initiate your Inbound Marketing
When it comes to inbound marketing the more you invest the greater are the returns. Rather than spending money around, spend more brains on making killer content.
- First of all, identify your potential customers. Search, learn, study all that you can about your customer.
- Create your own unique compelling story, so you can grab your customers attention.
- Choose your platforms carefully and how much to spend on each.
- Keep a watch. And keep updating.
Types of Inbound Marketing
In order to draw your customer in, you need to focus on other inbound tools.
Search engine optimization is a strategy that involves making improvements to a website in order to appear higher in search results and generate more traffic. The keyword in SEO is, not ironically, keywords. By choosing keywords that are relevant to what searchers are looking for online and placing them on webpages, website owners can place higher in search results and grab that organic traffic. read more
The most common way to utilize content marketing is through blogging. A big part of inbound marketing is creating and sharing useful content with a target audience. This establishes the company as a legitimate source of information and knowledge.
Social media gives you the opportunity to connect with people on a more personal level. It’s a form of inbound marketing because they essentially come to you when you share information with them. The backbone of this strategy is that people don’t like to be marketed “at” by anybody and everybody. However, if they are interested in a particular product or service, they can very easily choose to receive targeted messages via social media. read more
Make Inbound Marketing Work for you!
Internet and Social Media are playing an essential role to shape a customer’s decisions. As customers are exposed to more information than ever, the buying behavior is changing with it. Current Ongoing Businesses are realizing that outbound efforts alone are not enough to produce profits. Instead, inbound marketing techniques need to be utilized in order to attract more leads and foster better brand preference. To excel in inbound marketing, businesses have to inculcate a specific method or flow to be followed. Introduce marketing automation tools that can help them nurture and score leads, and optimize how these leads flow through the sales pipeline.
Some must have tool for inbound marketing
- Google webmaster tool
- Google trends