Know Your Digital Marketing Terms(KYDMT)- Part 1
SEO- Search Engine marketing optimisation
Is a term to optimise your webpages to feature amongst top serach results in any search engine for a set of words. Its more to do with trying to understand the algorithm of any search engine and structuring a webpage accordingly through content, links, navigation, page structure etc. major search engine being Google, Bing and others. Any search result on google shows two results. marked under”ads by google” or “sponsored ads” are paid advertisement and rest others are a result of SEO.
SEM- Search Engine marketing
Is marketing of webpages through search engine. This includes paid marketing and free marketing(SEO). Google , Bing allow their users to advertise on search engine result pages. Search engine marketing is the best marketing strategy than any other online marketing options simply because its a pull marketing concept while others are push marketing.
Google adwords
– Is a platform offered by google to advertise on google search results and target the right audience. This is the largest revenue earner for google. It runs purely on auto mode since an advertiser can manage the entire ad campaign in any part of the globe irrespective of the location on their own. The platform also ensures the quality of ads shown to the google users are close to the SEO results as well and hence ensures a user satisfaction. Its mostly a prepaid account where the payment can be made through Credit Card, Netbanking and for large spenders there is a post paid model as well. It also offers an advertiser a single place to advertise across a large number of websites who use google adsense or search engine who are partner to google. It also offers an advertiser to target the audience based on their geogrpahy, device, demographics and few other features. The advertiser can advertise on click basis or on impression basis. The platform also lends extensive analysis features like campaign tracking , conversion codes to find which of your ad messages , keywords , websites are fruitful for you and what are a waste for you. The platform works on real time bidding wherein multiple advertisers bid to reach out to a defined target audience and the best part is, not necessarily the hgihest bidder gets to display their ad but so many factors including the ad quality, landing page quality and content,few other parameters decide the advertiser for the user. Google adwords can be accessed by any existing google login or an advertiser can create a new account which is absolutely free. You logonto www.adwords.google.com by your gmail login to view what adwords can offer.
