“There are many certificates which are available online for Digital Marketing, we have tried to list down some of the certificates which have a global recognition and what importance does each of these certificates hold.”
Google being the largest player in the digital space certificates issued by Google mean a lot and can add value to your C.V.
Google has 5 certifications that are free for all and there is no restriction on the number of attempts, you can re-appear the exam every seven days if you don’t clear, one can appear for the online exam which is a multiple choice type at choice of own place and time, the certificate is directly issued by Google no one else can issue these certificates but Google itself.
Before attempting any of these certifications one has to clear Google Fundamentals examination, the purpose of these examinations is to check how well versed you are with the Google platform and to check your understanding on the strategic importance of each type of advertising.
To appear for the examination you need to be registered with Google Partners which again is a simple process. First create your account on Gmail and get yourself registered on Google Partners and you are ready to appear for the examination. The validity of the certification is for a period of 12 months from the date of exam.
This certification demonstrates the proficiency of the individual in analyzing the data of various campaigns and visitor activities on web site. Google Analytics certification is not attempted by many and hence can be a powerful certificate to add in your credentials.
Bing is another search engine and has its own search certification, to get this certificate you can take free courses provided by Bing and prepare for the exam, complete the exam and become a Bing Ads Accredited Professional. The validity of the certificate is for 12 months. To clear the exam one needs to score 80% or above.
The certification is issued by Facebook directly, there are two types of certificates which you can earn basis your proficiency in the field you wish to choose.
Facebook Advertising Core Competencies: A compulsory exam which one needs to clear before appearing for
- Facebook Certified buying professional: This exam focuses on knowledge of Managing, Creating and Purchasing of ads on Facebook platform.
- Facebook Certified Planning Professional: This exam focuses on knowledge of Managing pages, selecting and using advertising objectives, targeting of audiences for creating impact, using of Audience insights and optimizing reach and frequency.
This is a paid certification and you have to shell about $150 USD.
HootSuite is one of the most popular social media marketing platform that supports social network integrations for Twitter, Facebook, Instagram, LinkedIn, Google+, YouTube etc., and the user can manage all activities done across these platforms and can present them vide a dashboard. Though the certificate issued by HootSuite is not free it costs $199 USD which is a onetime fee and the certificate is valid for lifetime, if you fail to clear the exam there is no need to pay the exam fee for any subsequent attempts.
HubSpot is a software for Inbound marketing and sales, its products and services aim to provide tools for social media marketing, content management, web analytics, Landing pages and SEO.
HubSpot provides the following certifications:
- Inbound Certification-
- Email Marketing-
- Inbound Sales-
- Content Marketing-
- Growth-Driven Design-
- HubSpot Design-
There are some certification which are for Customers and Agency Partners of HubSpot:
- Marketing Software:
- Contextual Marketing:
- Agency Partner:
YouTube certification is useful for those who are looking to generate revenue through their YouTube channel by adding videos and monetizing them, this certification exam focuses on understanding of YouTube guidelines with respect to what you can do and cannot do within the YouTube channel, as regards to the best practices. YouTube has guidelines regarding the content, and the exam tests how well you have understood the guidelines before you start monetizing the channel.