E-Commerce Course - Classroom Training Program

Ecommerce Course - Content Management Specialisation

Ecommerce Course - Content Management Specialisation at LIPSINDIA is a classroom training program and spread across one month duration. This ecommerce training course is specially designed to provide the comprehensive knowledge of WordPress, WooCommerce, Zepo and Magento CMS. Throughout this ecommerce course we will teach you the basic set up and installation of Wordpress, Magento, Zepo Commerce, how to build shop or online store,  how to integrate a store into Wordpress and Magento site.

This ecommerce course curriculum furnishes the students with the finest techniques of website design and development. You get to learn all of it from IIT / IIM alumni and various other industry experts.



E-commerce Course Details

Introduction To E-Commerce

  • What is Ecommerce, Ecommerce Terminology: What is SKU, Varients, Inventory, What is Domain and  Hosting, How your website should look, Basics of HTML.
  • Oversee the product content presented on websites, Maintain large online product catalogs, Updating product data / Specifications / Images, Image editing tools (Lunapic, pixlr).
  • Manage individual and bulk listings, Looking after entire listing process, cataloging, & pricing, Compare prices & products listing from competitive websites, Manage company's website, Monitoring promotional activities at Marketplaces.

Magento CMS Platform

  • Installing  Magento, Magento Design Concepts And Terminology, Extensions, Packages And Themes In Magento, Applying & Customizing Themes in Magento, Adding  Products In Magento, Shipping Methods In Magento, Importing  Magento Products.
  • Magento Products Quantity, Magento Product Prices, Magento Orders, Managing Customers, Magento Newsletters, Google Analytics For Magento, Seo For Magento.  
  • Understanding Product Types in Magneto: Simple, Configurable, Virtual, Grouped, Bundled, Downloadable.
  • Product Attributes: Creating New Attributes, Using Attributes For Products. Discount Coupon Creation: Setting Up Discount Coupon, Coupon Rules, Coupon Exclusion.
  • Customising Store in Magento: Adding Pages to Your Store,    Changing Page Layouts, Adding Links to the Nav Bar, Adding Products to the Homepage, Working with Themes. Generating and Using Reports from CMS    

WordPress CMS Platform

  • Overview of Wordpress CMS, WordPress Plugins and Themes, Introduction to WooCommerce CMS, Installation of WooCommerce CMS, Setting up Online store, Establishing Shipping Options.
  • How to use built-in shipping methods, Working with Product Data: Adding, Managing & Review, Store Configuration, Receiving and Managing Orders, Creating Reports and Coupons, SEO For Wordpress.

Zepo/Shopify/BigCommerce CMS Platform

  • Overview of Zepos CMS, Zepo Themes, Setting up Online store, Configuring Payment Gateways, Establishing Shipping Options.
  • How to use built-in shipping methods, Working with Product Data: Adding, Managing & Review, Store Configuration, Receiving and Managing Orders, Creating Reports and Coupons, SEO For Zepo.

Google Merchant Centre

  • Merchant center creation, Data feed creation, Merchant center adwords linking.

Affiliate Marketing And Content Creation

  • Affiliate Marketing: Understand affiliate network, Selling through affiliate channel, Revenue generation affiliate marketing.
  • Content Creation:  Creating Infographics, Video creation tools, Comic strip creation.  

Marketing Platforms for E-Commerce

  • Setting up Google Analytics for ecommerce
  • Understanding Marketplace i.e. Selling on Amazon, Flipkart
  • Setting up shop on facebook
  • Understanding SMS Integration 
  • Dynamic Remarketing
  • Amazon PPC


  • Initial Site Analysis, Competition Analysis, Keyword Research, Keyword Density, Title/Description/Keyword/Other Meta Tags Development.
  • Site (URL) Structure Analysis, Web Designing Basics, URL renaming/re-writing, Content Development Check,H1, H2, H3 Tags,Anchor Text.
  • Image Optimization, Use of robots.txt, HTML Validation, Creation of XML/HTML/Text Sitemaps.  


  • ECommerce Course would be beneficial for – 12th Pass / Fresher Graduates / Fresher Post Graduates / Manufacturer, Small & Medium Business owners who wants to set their own ecommerce online store.


  • The duration of the E-Commerce Course - Content Management Specialisation program is 1 month depending on the batch you are a part of. Weekend batches typically take about 1½ and weekdays batches are about 1 months. 

Live Practicals

  • Every E-Commerce training batch gets to create a real time live website on a sub-domain for every platform.

Added advantages of Ecommerce Course from LIPSINDIA

  • Learn it from Google Partners.
  • Assistance even after completion of the course.
  • Learn On-page SEO Optimisation.

Ecommerce Course - Content Management Specialisation Testimonials

One of the best institute available in pune (Nalstop branch) for learning a unique course like E-commerce under the guidance of high profiled sir like Mr. Nishant. They do not just teach us but they also take care that we can also do it by ourself and the teachers are very friendly and i must say AN EXCELLENT INSTITUTE TO LEARN NOT JUST E-COMMERCE BUT OTHERS COURSES TOO.( Source LIPSINDIA Google Business Page)

- Siddhesh Jadhav, Pune

The coaching is flexible if you not able to attend any class or session due to exams or any reason they give you reschedule, every penny is of worth.. (Source LIPS Pune Google Business Page )

- Dinesh Choudhary, Pune

Amazing faculty who are constantly aware about any new developments in the field. Great guidance provided you practise at home whatever is taught in class.( Source LIPS Google Business Page )

- Aunkan Mandal, Pune

I had a good experience with respect to the classroom training and the placement.(Source: SiteJabber LIPS INDIA Page)

- Kajal V., Pune

i am really thankfull for giving me such a wonderful learning,it was really a great professional learning experience.the best part of the institute is our viren sir has always helped me in clearing my doubts whenever i seeked for it. (Source: LIPS INDIA Google Busniess Page)

- Shaheer Shaikh, Pune

LIPSINDIA Ecommerce CourseStories


Ecommerce Course - Content Management Specialisation Training Starts

Weekdays Batch

Date Time (IST) City Location Price (GST included)

Weekends Batch(Saturday and Sunday Only)

Date Time (IST) City Location Price (GST included)

Follow Us on Social Media


Our Trainers

- Anand Kumar

An IIT Roorkee alumni with a cumulative 18 years of experience in Ecommerce, Digital Marketing, Entrepreneurship, marketing strategies and communication, Data analytics and Data Science . Worked as Business Head For healthizen.com as an equity partner, set up e-commerce from scratch , worked on digital marketing campaign’s with country’s top ad agencies and FMHG brands like Revital, Saffola, Accuchek etc. Besides a trainer he is also an advisor and consultant to Brands on digital marketing GO TO DIGITAL STRATEGY

- Viren Patel

13+ years of Hands on experience in conceptualizing, Planning, Implementation and Execution of eCommerce & Digital Initiative with a focus on Maximizing ROI. High level of business acumen and experience in leading new initiatives in technology and go to market strategies. Have worked with organisations like TATA Interactive System, L10Nbridge Technologies and MEXUS education in the past, and is Google Analytics, Adwords, HootSuite and Inbound Certified Professional.

Rate this course :
(20 votes, average: 4.8 out of 5)

E commerce Course - Content Management Specialisation Training FAQs.

Why Lavenir Digital Marketing Institute?

  • Besides LIPSINDIA trainers are extremely qualified in terms of pedagogy and rich experience which reflects in every successful students from LIPSINDIA. The batch size which typically would comprise of 6-7 students allows our trainers to focus on individualy development and learning for our students.

What Are The Chances Of Job Placement Post The E-Commerce Course At LIPSINDIA?

  • LIPSINDIA recruitment team would be responsible for ensuring that everyone who undergoes our training program gets sufficient job interview opportunities. 

Will I Be Able To Successfully Create an E-Commerce Website For Own Business/Any Organisation ?