Digital Marketing Course
Digital marketing course is a training program which covers all facets of web marketing ie. SEO , SEM , Social media and other tools. This program empowers you to call yourself a digital marketing evangelist. You can work for any digital marketing agencies, internet marketing teams of business setups , start your own website and run business , work as a freelancer or be a part of the web marketing outsourcing industry. L.I.P.S recruitment team would be responsible for ensuring that everyone who undergoes our training program gets sufficient job interview opportunities. You get to learn all of it from IIT / IIM alumnus and various other industry experts..
New batch starts details
- Introduction to SEM-Search Engine Marketing
- Introduction to various online revenue models
- Introduction to digital marketing
- Understanding of online ecosystem
- Basic understanding of website structure : PHP, .Net , CSS , Url, Links, Content, UGC , web hosting, servers , secured network, User data etc.
- Online marketing fundamentals:
- Introduction to Adwords PPC ( pay per click), google Adwords setup and tracking code. PPC( Pay per click ) campaign on facebook
- Campaign structuring
- Keyword research and identification
- Landing page optimisation
- Ad format and ad copies adwords policies: Text format, Display format
- Campaign Placement and targeting
- Campaign Optimization: Geo-targeting , Bid Managements, time schedules
- Setting automated rule parameters
- Targeted ads on Google display network
- Dynamic Ads on search network
- Remarketing techniques
- Performance monitoring and Campaign tracking
Added advantages of Digital Marketing Course from LIPS.
- Assistance in Google Adwords certification.
- Google adwords credit of Rs 1500/- for hands on experience.
- Live project for hands on learning.
- 2 to 3 Months,weekends and weekdays classes
- Pune, Mumbai
- Digital Marketing Course would be beneficial for – Fresher Graduates / Fresher Post Graduates / Final year marketing postgraduates who have not yet found a campus job / stuck in door to door sales job / Working professional / Entrepreneurs / business owners – intending to ride the growing job opportunities / business opportunities in internet marketing , digital marketing and social media. A must gain skill for Entrepreneurs, as it gives them enough understanding on their spend.
- Rs 20,000 , Rs 18,000 for working professional, Rs 17,000 for 2 or more group
- 100% Placement assistance,Unlimited interview calls till you find a job
Digital Marketing Training FAQ’s.
Will I be able to successfully manage online marketing for any organisation ?
- The digital marketing course has been designed keeping in mind the growing need of digital marketers by organisations. The USP of the digital marketing training program at LIPS is the extended focus on strategy training. While online marketing tools like SEO, SEM, Social Media, Mobile marketing are relatively easier to understand, what becomes more critical is the use of strategy while using these platforms.
What kind of exposure in strategy will i learn at LIPS Digital marketing Course ?
- The biggest mistake a host of digital marketers do today is to try every possible online tool without much thought on Goal, customer, existing process, brand, sales cycle, etc and hence fail to deliver. The digital marketing course at LIPS lays an extra emphasis on getting your approach right so as to be a true marketing professional rather than being just one amongst the many so called digital marketers.
What skills do i need to posses to learn digital marketing perfectly and shine as a digital marketer?
- You should have a passion for marketing wherein words like brand, customer retention and behaviour, analysis, sales cycle, ROI etc should not be alien to you. To get the right essence of this digital marketing course you should have a decent command over language,penchant for latest in trends and quick learner.
What are the chances of job placement post the digital marketing course at L.I.P.S?
- One sector which has been recruiting at a decent pace has been the digital media industry and with the riding wave every successful student at LIPS will have 100% opprotunity to get into jobs. Mumbai has already seen a growing demand of digital marketers and a host of our clients are from Mumbai. Pune has been catching up with the pace of mumbai as well. We have had top media agencies from Mumbai and Pune eyeing our students.L.I.P.S Placements
Do we get to work on live projects?
- While being a part of the digital marketing course at LIPS you get to work o live projects as well. Since LIPS has a media arm by the name of ” Lavenir Media” wherein the clients allow us to use our trainee students on projects and hence you get to work on live projects while learning. Since you work under the able guidance of IIT / IIM alumnis your approach and practise is caliberated to the fit the industry demand.
Why Lavenir Digital Marketing Institute?
- LIPS boasts of running one of the most comprehensive and detailed internet marketing course compared to all available digital marketing courses offered by other digital marketing institutes. Besides LIPS trainers are extremely qualified in terms of pedagogy and rich experience which reflects in every successful students from LIPS. The batch size which typically would comprise of 6-7 students allows our trainers to focus on individualy development and leraning for our students