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Google Adwords Certified Students

Shraddha Kolbekar

Google Adwords Certified

Rohan Ambike

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Pratik Suryawanshi

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Abhijeet Kadam

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Sushil Karadi

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Roli Jain

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Akash Puri

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Hrishikesh Patel

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Manish Gwalani

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Pallav Gawas

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Ajinkya Ramthirthkar

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Vedprakash Dahare

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Rushabh Thakkar

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Monica Nerkar

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Girishma Pimple

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Kiran Subhedar

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Murugan

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HomecoursesDigital Marketing Course
HomecoursesDigital Marketing Course

Digital Marketing Course

Digital marketing course @ L.I.P.S is a classroom training program which covers all facets of web marketing ie. SEO , Google Adwords, Display marketing, Social media and other tools. The advanced digital marketing course is jointly run by L.I.P.S and SEED in association to build excellence. This program empowers you to call yourself a digital marketing evangelist. You can work for any digital marketing agencies, internet marketing teams of business setups , start your own website and run business , work as a freelancer or be a part of the web marketing outsourcing industry. L.I.P.S recruitment team would be responsible for ensuring that everyone who undergoes our training program gets sufficient job interview opportunities. You get to learn all of it from IIT / IIM alumni and various other industry experts..

For all those who have attended any digital marketing course from any other training institute and have been unsatisfied with it, you can enrol with our program at 50% of the course fees or get a disount equivalent to your course fees ( which ever is lesser). You will need to carry your fees receipt to avail this offer.

Digital Marketing Course Details

Web Introduction

Digital Marketing Overview

Understanding website structure- Domain, Sub Domains, Servers, Hosting, CMS, WordPress website creation, Web Pages Creation

Learnng basic html tags, Anchor, Images, Urls, Listing, Div, class

Google Adwords

Account creation, Billing methods and understanding the adwords structure

Understanding payment modes- PPC, CPM, CPA, CPL, and understanding marketing funnel

Campaign structuring ,Keyword research and identification,Landing page optimisation ,Ad format and ad copies adwords policies: Text format, Display format

Campaign Placement and targeting, Campaign Optimization: Geo-targeting , Bid Managements, time schedules ,Setting automated rule parameters

Targeted ads on Google display network,Dynamic Ads on search network, Remarketing techniques

Performance monitoring and Campaign tracking,impression shares, shared library and reports

Google Adwords Certification Assistance

Merchant center creation,Data feed creation,Merchant center adwords linking,Shopping ad creation.

SEO- On Page

Initial Site Analysis,Competition Analysis, Keyword Research, Keyword Density,Title/Description/Keyword/Other Meta Tags Development

Site (URL) Structure Analysis, Web Designing Basics, URL renaming/re-writing, Content Development Check,H1, H2, H3 Tags,Anchor Text

Existing Web Content Optimization, Image Optimization, Use of robots.txt, HTML Validation, Creation of XML/HTML/Text Sitemaps.

Understanding Cannibalisation, canonicalisation, International targeting, Multilingual targeting

SEO Off Page

Understanding links, anchors, follow nofollow

Google Mapping/Listing ,Press release news syndication,RSS (Really Simple Syndication) Local and regional search engine indexing

Forum Posting & Posting Free Classifieds,Yahoo Answer Link Building,

Article submissions, PR submissions, Guest Blogging, Commenting

Social Media

Facebook- opengraph,Page creation, content strategy, hashtags, facebook applications, paid advertisements, analytics

Twitter- Page creation hashtags, discover, cards, strategies to add followers

Youtube- Channel creation, video promotion, increase viewership

Linkedin- Content strategies, paid promotion

Email-marketing

Understanding how mail servers work

Understanding terms- Hard Bounce, Soft Bounce, Open rate, inbox , spam

Mail Chimp Introduction- Sending mail, use templates, landing pages, lead capturing, Mail Automation.

Inbound marketing concepts using mail services, customer bucket creation and content customisation

Ad Servers-Display

Understanding the online advertising ecosystem, adnetworks, publishers,ad servers, ad exchange servers

Ad server basics and installation. We train you on Openx

Implementing display banner, understanding and implementing banner ad codes

Learning setting like geotargeting, frequency capping, pixel tracking, conversions

Identifying right publishers using tools : Alexa. Understanding how third party cookies work

Google Analytics

Google analytics setup, understanding how google analytics

Goal settings, creating channels, dimensions and metrics

Understanding key metrics- pageviews, soucre, medium, bounce rate, segments, sessions

Multi channel funnels, conversion sources, goal analysis, Understanding customer demographic and behavioural aspects.

Eligibility

Digital Marketing Course would be beneficial for – Fresher Graduates / Fresher Post Graduates / Final year marketing postgraduates who have not yet found a campus job.

stuck in door to door sales job / Working professional / Entrepreneurs / business owners – intending to ride the growing job opportunities / business opportunities in internet marketing , digital marketing and social media. A must gain skill for Entrepreneurs, as it gives them enough understanding on their spend.

Mobile Marketing

Mobile app promotions, Techniques to improve downloads and usage.

Understanding the world of missed calls

SMS marketing Campaigns

ASO(App store optimisation)

Social Media Analytics

social media metrics

sentiment analysis

competitor tracking

hootsuite

Video Ads

Creating youtube channel, Understanding annotations, cards, navigation within youtube channel, Increase Views, Increase search ranking

Linking to adwords Account

Promoting video ads on youtube, Formats,Cost ,targeting, Analytics

Duration

The duration of the digital marketing program is 2-3 months depending on the batch you are a part of . Weekend batches typically take about three month and weekdays batches are about 2 months

Digital Marketing Success Stories

LIPS AT GLANCE

Digital Marketing Training Starts

Weekdays Batch

Date Time (IST) City Location Price*
2016-05-31 07:00 PM - 09:15 PM Mumbai 301, Purva Plaza, Above UTI Mutual Fund Office, Simpholi Signal, Borivali (W) Mumbai Maharashtra 400092
27500 - 25000

×You will be reminded 3day's in advance via SMS/Email.

2016-05-05 08:00 AM - 10:00 AM Mumbai 301, Purva Plaza, Above UTI Mutual Fund Office, Simpholi Signal, Borivali (W) Mumbai Maharashtra – 400092
27500 - 25000

×You will be reminded 3day's in advance via SMS/Email.

2016-06-21 07:00 PM - 09:00 PM Pune 214, 2nd floor,B bulding, G-O SQUARE, Mankar Chowk,Wakad, Pune, Maharashtra 411057
27500 - 25000

×You will be reminded 3day's in advance via SMS/Email.

2016-06-03 02:00 PM - 04:00 PM Pune L.I.P.S, above Intuition IT Labs B-3, Ragvilas Housing Society, Lane D, North Main Road, Koregaon Park, Pune Maharashtra 411001
27500 - 25000

×You will be reminded 3day's in advance via SMS/Email.

2016-05-31 10:30 AM - 01:00 PM Mumbai 301, Purva Plaza, Above UTI Mutual Fund Office, Simpholi Signal, Borivali (W); Mumbai, Maharashtra, 400092.
27500 - 25000

×You will be reminded 3day's in advance via SMS/Email.

Weekends Batch(Saturday and Sunday Only)

Date Time (IST) City Location Price*
2016-06-04 06:30 PM - 09:00 PM Pune L.I.P.S, above Intuition IT Labs B-3, Ragvilas Housing Society, Lane D, North Main Road, Koregaon Park, Pune Maharashtra 411001
27500 - 25000

×You will be reminded 3day's in advance via SMS/Email.

2016-04-23 06:15 PM - 09:15 PM Mumbai Talent Home Solutions, Ground Floor, #3/5, Business Point, Paliram Road, Opp. Station, Andheri (West), Mumbai - 400058, India. Use Backside Gate, it's opp. to backgate
27500 - 25000

×You will be reminded 3day's in advance via SMS/Email.

2016-05-08 10:30 AM - 01:30 PM Pune 214, 2nd floor,B bulding, G-O SQUARE, Mankar Chowk,Wakad, Pune, Maharashtra 411057
27500 - 25000

×You will be reminded 3day's in advance via SMS/Email.

2016-06-04 02:15 PM - 05:00 PM Mumbai 301, Purva Plaza, Above UTI Mutual Fund Office, Simpholi Signal, Borivali (W); Mumbai, Maharashtra, 400092.
27500 - 25000

×You will be reminded 3day's in advance via SMS/Email.

2016-06-04 06:30 PM - 09:00 PM Pune 47/2 ,Sankla Arcade , First floor ( opposite BSNL telephone exchange) Nal Stop , Karve Road, Pune Maharashtra 411004
27500 - 25000

×You will be reminded 3day's in advance via SMS/Email.

2016-06-19 11:00 AM - 01:30 PM Mumbai 301, Purva Plaza, Above UTI Mutual Fund Office, Simpholi Signal, Borivali (W); Mumbai, Maharashtra, 400092.
27500 - 25000

×You will be reminded 3day's in advance via SMS/Email.

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Our Trainers

Viren Patel

11+ years of Hands on experience in conceptualizing, Planning, Implementation and Execution of eCommerce & Digital Initiative with a focus on Maximizing ROI. High level of business acumen and experience in leading new initiatives in technology and go to market strategies. Have worked with organisations like TATA Interactive System, L10Nbridge Technologies and MEXUS education in the past, and is Google Analytics, Adwords, HootSuite and Inbound Certified Professional.

Viraj waikar

5+ years of  experience in SEO, Adwords and Market Planning. Better understanding of current market strategies, adwords, SEO and google analytics. Previously worked with eVision Infotech.

Anand Kumar

An IIT Roorkee alumni with a cumulative 14 years of experience in entrepreneurship, marketing strategies and communication and e-commerce and a Google Adwords Certified Individual for Google search and Google Display. His last assignment as business head with healthizen had him work on digital marketing campaign’s with country’s top ad agencies and FMHG brands like revital, saffola, accuchek etc.

Omkar Deshpande

Omkar is Hubspot Inbound Marketing  and Google Adwords Certified. He also holds a Masters in International Business from the prestigious IESEG School of Management, Paris. An avid writer, Omkar has authored a book “Sales Management” for BBA students of Pune University.

Omkar specializes in the strategizing, designing and implementation of digital marketing plans and campaigns. His contribution in the field of Marketing & Sales spans through diversified industrial segments. His clientele ranges through Food Chains, Hospitals, Book Publishers, Real Estate Companies, FMCG Brands and a few political images. 

Akanksha Sharma

An MBA in Marketing and International Business with 6 years of experience in the areas of Strategic Planning,  Marketing Positioning, Messaging , Channel Marketing, Media Planning , Digital marketing and e-commerce. She is Google Adwords certified Individual, worked as Brand Manager with top brands like GE healthcare, Biocon , Emcure. Lately worked as Manager- Online Sales & Marketing- Ecommerce bussiness in Olive Tree Trading. Dedicated individual with excellent interpersonal, communication and organisational skills.

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(335 votes, average: 4.78 out of 5)

Added advantages of Digital Marketing Course from LIPS.

  • Assistance in Google Adwords certification.
  • Every digital marketing batch gets to create a real time live campaign on Google Adwords. This ensures the learning and implementation are perfect.
  • Access to live adwords data so as to understand key metrics like SIS, Segement Data, Automation rules, Conversion data
  • Learn it from Google Partners.
  • While sending emailer through bulk mailing platforms is no great shakes, however email automation , driving sales through inbound marketing is the need of hour.
  • Allows you to create live facebook, Twitter ads campaign.

Testimonials

Digital Marketing Training FAQs.

Will I be able to successfully manage online marketing for any organisation ?

The digital marketing course has been designed keeping in mind the growing need of digital marketers by organisations. The USP of the digital marketing training program at LIPS is the extended focus on strategy training. While online marketing tools like SEO, SEM, Social Media, Mobile marketing are relatively easier to understand, what becomes more critical is the use of strategy while using these platforms.

What kind of exposure in strategy will i learn at LIPS Digital marketing Course ?

The biggest mistake a host of digital marketers do today is to try every possible online tool without much thought on Goal, customer, existing process, brand, sales cycle, etc and hence fail to deliver. The digital marketing course at LIPS lays an extra emphasis on getting your approach right so as to be a true marketing professional rather than being just one amongst the many so called digital marketers.

What skills do i need to posses to learn digital marketing perfectly and shine as a digital marketer?

You should have a passion for marketing wherein words like brand, customer retention and behaviour, analysis, sales cycle, ROI etc should not be alien to you. To get the right essence of this digital marketing course you should have a decent command over language,penchant for latest in trends and quick learner.

What are the chances of job placement post the digital marketing course at L.I.P.S?

One sector which has been recruiting at a decent pace has been the digital media industry and with the riding wave every successful student at LIPS will have 100% opprotunity to get into jobs. Mumbai has already seen a growing demand of digital marketers and a host of our clients are from Mumbai. Pune has been catching up with the pace of mumbai as well. We have had top media agencies from Mumbai and Pune eyeing our students.L.I.P.S Placements

Do we get to work on live projects?

While being a part of the digital marketing course at LIPS you get to work o live projects as well. Since LIPS has a media arm by the name of ” Lavenir Media” wherein the clients allow us to use our trainee students on projects and hence you get to work on live projects while learning. Since you work under the able guidance of IIT / IIM alumnis your approach and practise is caliberated to the fit the industry demand.

Why Lavenir Digital Marketing Institute?

LIPS boasts of running one of the most comprehensive and detailed internet marketing course compared to all available digital marketing courses offered by other digital marketing institutes. Besides LIPS trainers are extremely qualified in terms of pedagogy and rich experience which reflects in every successful students from LIPS. The batch size which typically would comprise of 6-7 students allows our trainers to focus on individualy development and leraning for our students

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