google-adwords

Concepts of budget and bidding for Google Adwords

Deciding on Campaign Budget Campaign budget is a very critical part of the Ad words campaign. Often for many businesses this budget is limited so it is advisable to spend it tactfully to gain maximum…

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Google Hummingbird

Hummingbird Update for Google Searches

Very quietly google has changed the entire search algorithm for its search product. To put it in context we will use a small example.. its like owning a desktop from the 90’s which was state…

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impact of social media on business

Impact Of Social Media On Business In India

Impact Of Social Media On Business In India Impact of Social Media on business in India Let’s start with what is social media all about. It’s a platform where people are connected socially through different…

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Online Reputation Management Basics – What, Why and How!

Reputation management is the process of identifying what other people are saying or feeling about you or your business; and taking steps to ensure that the general consensus is in line with your goals. Different…

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Whose Lead is it anyway?

In the field of marketing where there is stiff competition among players, the one with the best strategies take an extra share of the pie. Every company does not have the expertise to market itself…

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Looking Beyond SEO

SEO is a technique where digital marketer uses it to keep high rank of a website in Google’s search results, is this it? After doing SEO would it help retain the users? To answer that…

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Easy-Seven basic checklist for SEO evaluation.

The excitement of our webpage appearing on the top rankings of search engine results is a very satisfying sight for a web marketer and more so if the same is affected after a lot of…

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Hey Dude – I want a career in SEO too

Welcome to the world of SEO As companies look to strengthen their online presence in anticipation of the growing online population and an investment for future, they are opening doors for a new breed of…

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Beware classified listings can hijack your customers

If you want to create a brand name for your business this post might sound relevant to you else you can skip this. Business owners would promote their brand and business through multiple channels and…

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Exact match domain sites with low quality content to suffer

Exact match domain sites very likely to be hit by Google search. A much needed action by Google to curb fly by night operators. Post the Panda and Penguin update in its search algorithm Google…

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